Remove personal-pitch
article thumbnail

How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don’t Over Sell It.

Customer 195
article thumbnail

8 Ways New Venture Founders Create Whole New Markets

Startup Professionals Musings

Elon Musk with Tesla and SpaceX may be the most current example of this phenomenon, but others often mentioned include Richard Branson (Virgin Group), Joe Costello (Cadence Design), and Howard Schultz (Starbucks). Strive for breathtaking design, as well as function. Strive for breathtaking design, as well as function.

Marketing 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Aspects Of Your Story That Will Make You Memorable

Startup Professionals Musings

His focus is primarily on improving the results for traditional sales professionals, but I’m convinced that the same principles are equally critical for entrepreneurs selling their startup to investors, strategic partners, and customers. These attributes include the following: Specific moment-in-time indication.

Startup 125
article thumbnail

6 Today Strategies For Creating The Next Killer Brand

Startup Professionals Musings

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. Appeal to all your customer senses all of the time.

Customer 136
article thumbnail

How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don’t Over Sell It.

Customer 153
article thumbnail

What Should You Send a VC Before Your Meeting?

Both Sides of the Table

The short answer is that you should have multiple versions of your “pitch deck” (a short, visual presentation in Keynote, PPT or similar and shared as a PDF) and each occasion has a specific goal. During the Meeting One last pitch for why you should send the teaser deck in advance. A great meeting is a debate, not a pitch.

article thumbnail

6 Keys To Positioning Your Disruptive Solution Today

Startup Professionals Musings

In a classic book, “ Disruption by Design ,” by the renowned innovation consultant Paul Paetz, I found a list of common patterns and recognizable attributes that I like, called disruption fingerprints. Think personal computers compared to mainframes, or smartphone cameras compared to professional cameras. Marty Zwilling.