article thumbnail

6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Experience using the product is only one stage.

Design 105
article thumbnail

HG Insights Powers New Forrester Market Research Offering

socalTECH

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

Research 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

article thumbnail

SoCalGas Gets $7.1M for Zero and Near-Zero Emissions Vehicle Technology Research

socalTECH

the primary supplier of natural gas to customers in Southern California, reports that it has received over $7M in funding from the U.S. SoCalGas said it will supply an additional $730,000 in funding via its Research, Development, & Demonstration department for those efforts. Southern California Gas Co. ,

Research 124
article thumbnail

6 Principles For Creating Great Customer Experiences

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Experience using the product is only one stage.

Customer 150
article thumbnail

7 Guidelines For Funding New Research & Development

Startup Professionals Musings

As an advisor to new business owners, and an occasional angel investor, I see new business proposals daily, many seeking investors to fund early research and development (R&D) of a new product idea. Funding new product research and development is just too risky, with a large time delay before any return is likely.

article thumbnail

Investors Do Not Fund Research And Development

Startup Professionals Musings

I still get business plans, looking for an investor, that say all too clearly that the primary “use of funds” will be to do research and development (R&D) on some promising new technology, like superconductivity or cancer cures. Technology development. This stage is the transition to pilot-scale research on the technology.