Berkonomics

JULY 9, 2011

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 222

Sales Customer Custom Pricing 222

Both Sides of the Table

SEPTEMBER 28, 2014

Let’s set up a framework. by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product.

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

InfoChachkie

SEPTEMBER 15, 2011

Obsess About Customers, Not Colleagues Or Competitors. “We We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”. You can be customer-focused or competitor-focused. Be Simpleminded.

Tips 279

Tips Startup Framework Customer 279

Startup Professionals Musings

AUGUST 21, 2013

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Realign all elements of the plan.

Startup 94

Startup Social Media Entrepreneur Framework 94

Both Sides of the Table

DECEMBER 19, 2011

It isn’t open in either its standards or in the way that applications are marketed and distributed. Social media will be pervasive in the enterprise and is primarily driving by customer interactions. When asked what their objectives are they cite some form of “improving customer communications” by a long margin.

Web 355

Web HTML Mobile Social Network 355

Startup Professionals Musings

JULY 24, 2012

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Realign all elements of the plan.

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

Both Sides of the Table

JANUARY 13, 2011

I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. Not all of them are driving from product orientation, not all of them are early-stage, not all of them are consumer specialists.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

socalTECH

MARCH 12, 2019

Two of the hottest sectors in the market today for investments and startups are in the area of machine learning/big data and advancements in automotive technology. We have built an application services platform for vehicles, and our first customer was actually USAA. Tell me about Connected Travel?

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

socalTECH

APRIL 3, 2012

We had a little success with Coffee Bar, Magic Mall, and Sony's Infinite Anarchy, and those games keep getting better and we kept learning about the framework, and added more talent to our team. Having developed games for the social game market, what do you think makes a game successful or popular in this market?

IP 217

IP PHP Design Startup 217

socalTECH

SEPTEMBER 19, 2013

When Matt and I started talking about this domain, and what types of business opportunities we could identify, we realized that there was quite a bit of data, but there was nobody who was integrating it, and producing information from it that was actually transparent and visible to consumers. That''s a pretty fun thing to go and fix.

Startup 133

Startup Guide CTO Hire Organization 133

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. "Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Putting customers first. Legendary customer support.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

MARCH 7, 2010

How can marketers interact real-time with the hard-to-reach youth demographic? Where should marketers and investors place their bets? And how does the mobile ecosystem compare with the early days of interactive marketing via PCs? Checkout this amazing lineup of keynotes, panels, and talks during this high-level full day event.

Mobile 40

Mobile Media Case Study Advertising 40

Tech Zulu Event

OCTOBER 21, 2012

The revolution in the prevalence of powerful and inexpensive consumer mobile devices provided an opportunity to streamline business processes in a very cost effective and fast way. As part of this approach, we aim to fill a gap between simple mobile form builders and fully-fledged mobile development frameworks. Why the name?

Mobile 65

Mobile Platform JavaScript Web 65

Tech Zulu Event

FEBRUARY 7, 2013

While great strides have been made in the mobile economy, there are still many challenges and opportunities to consider, and much we can learn from the market frontrunners. Smith says it’s more of a product development question than a marketing one. The service is currently available in five markets with more to come this year.

Mobile 71

Mobile Technical Review Platform Startup 71

Both Sides of the Table

OCTOBER 19, 2010

But I do know that it will form a huge basis of the future of the Internet, how we consume media, how we communicate with friends, how we play games and how we shop. The following is not meant to be a deep dive but rather a framework for understanding the issues. This is where the digital media puck is going.

Content 386

Content Google Media Hulu 386