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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. Who are the customers? How will you be taking this to market? Do you have a custom algorithm or other technology?

Develop 520
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Startup Metrics

TechEmpower

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics 260
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Using Generative AI to Drive Corporate Impact

TechEmpower

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction.

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Tech Companies Are Hiring Staff… Then Rescinding the Offers

Tech.Co

A number of tech companies have made the headlines this week for hiring new members of staff, only to rescind such offers before they start. Get all the latest tech news straight to your inbox. The Wall Street Journal reports that Twitter, for instance, has refused to take on new staff it previously offered jobs to. “My

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100
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7 Startup Laws Of Finance That You Dare Not Shortcut

Startup Professionals Musings

A closer analysis often indicates the cause to be a lack of diligence in handling common business finances. Don’t forget to add all pesky “overhead” costs, with fixed elements, like rent, insurance, and administration, and variable elements, like delivery, customer support, and commissions. This difference will kill your profit margin.

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. Market your solution and user benefits, not the mysterious technology behind it. Don’t take shortcuts on these.

Customer 137