Startup Professionals Musings

MARCH 9, 2019

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Return-On-Investment metrics are not new, but the tools are different.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

OCTOBER 11, 2010

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations. Measure customer response and action.

Social Media 84

Social Media Metrics Media Satisfaction 84

Berkonomics

FEBRUARY 6, 2014

Creating a gerat company in a relative vacuum is an exercise in complete trust that the entrepreneur knows what’s best for the customer, perhaps even without interaction with such a customer. The first step : Involve potential customers early. The third step: Reiterate and return to customers for comments.

Company 229

Company Companies Startup Customer 229

Startup Professionals Musings

MARCH 12, 2017

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Put your customer at the top, rather than technology.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

MAY 5, 2013

There are many ‘experts’ out there telling you how to do it, or even offering their services. But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations. Measure customer response and action.

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Include planned measurements and metrics.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Return-On-Investment metrics are not new, but the tools are different. Marty Zwilling.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Return-On-Investment metrics are not new, but the tools are different.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

NOVEMBER 4, 2019

In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

JULY 17, 2019

You are so engaged in building and selling your product or service, that you “don’t have time” to focus on strategy and the next round of changes for the business to survive and grow. This requires constant study of what your customers value, what competitors offer, and your target market. Strategy can’t be a one-time effort.

Technical Review 87

Technical Review Customer Custom Competition 87

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Include planned measurements and metrics.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Include planned measurements and metrics.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Return-On-Investment metrics are not new, but the tools are different.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

FEBRUARY 26, 2013

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. One customer is not traction, and beta tests with a thousand customers at no cost don’t count. Average transaction size and revenue per customer.

Startup 106

Startup Metrics Customer Custom 106

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Include planned measurements and metrics.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Return-On-Investment metrics are not new, but the tools are different.

Social Media 58

Social Media Media Platform Tool 58

InfoChachkie

APRIL 30, 2012

One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions.

Study 243

Study Advertising Research Customer 243

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Return-On-Investment metrics are not new, but the tools are different.

Social Media 95

Social Media Media Startup Platform 95

InfoChachkie

MAY 22, 2012

One way to accelerate your research is to speak with other startup CEOs who recently closed fundraising rounds. Based on your research from Step 1, you should be able to communicate meaningful and insightful comments regarding the partners’ tweets, blog content, etc. Even the most jaded VC cannot resist authentic flattery.

Venture Capital 236

Venture Capital Capital Research Customer 236

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. But not doing basic research makes no sense. How much ad revenue does TripAdvisor make? And how much do others providers make?

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. Return-On-Investment metrics are not new, but the tools are different.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

MAY 4, 2014

Even if you are doing the work yourself, you need to document requirements, features, metrics, and milestones. Measure yourself against a researched plan, or your “out of cash” brick wall will be looming before you know it. Customer service and support. Product development process. Manage human resources.

Startup 107

Startup Outsource Development Training Outsource 107

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. We harvest their ad off the air automatically, and they are put in front of customers via online panels.

Advertising 100

Advertising Palomar Startup Customer 100

Startup Professionals Musings

JANUARY 31, 2013

Even if you are doing the work yourself, you need to document requirements, features, metrics, and milestones. Measure yourself against a researched plan, or your “out of cash” brick wall will be looming before you know it. Customer service and support. Product development process. Manage human resources.

Outsource Development 92

Outsource Development Training Outsource Metrics 92

Tech Zulu Event

DECEMBER 13, 2013

Matt Lucido wanted to help with everyone’s daily life by creating a service app called Porter. Porter is a service app that provides daily services to your door, hassle-free. Services such as house cleaning, dry cleaning, wash & fold, and pet care. How did you find all the people to do all these services?

Technical Review 87

Technical Review Mobile Startup Los Angeles 87

SoCal CTO

MARCH 12, 2007

I had to laugh when an analyst with Forrester said in the article - As impressive as these results may be, myShape’s approach will probably fail to gain a mass audience unless the company can somehow simplify the measuring process, said Sucharita Mulpuru, an analyst with Forrester Research.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

SEPTEMBER 7, 2011

Even if you are doing the work yourself, you need to document requirements, features, metrics, and milestones. Measure yourself against a researched plan, or your “out of cash” brick wall will be looming before you know it. Customer service and support. Product development process. Manage human resources.

Startup 102

Startup Outsource Development Writing Training 102

Startup Professionals Musings

OCTOBER 12, 2010

It’s human nature to prioritize the metrics that get measured, so the simple act of keeping track is often enough to have a significant positive impact. Products: You obviously can’t create value without a viable product (or service) to sell. Use your Venture Value Scorecard to summarize your major risk management initiatives.

.Net 89

.Net Metrics Competition Template 89

Startup Professionals Musings

AUGUST 1, 2010

Even if you are doing the work yourself, you need to document requirements, features, metrics, and milestones. Measure yourself against a researched plan, or your “out of cash” brick wall will be looming before you know it. Customer service and support. Product development process. Manage human resources.

Startup 95

Startup Outsource Development Writing Training 95

Tech Zulu Event

JULY 7, 2015

It has also improved the everyday services that we usually encounter—from banking, booking plane tickets, and even conducting business and the bigger picture of retail marketing. Most people say that it’s in the efficiency, fast and hassle-free service in the internet. Photo by Kaboompics via Pixabay. Click and Scroll Down Further.

Social Media 40

Social Media Search Engine Optimization Startup Media 40

Tech Zulu Event

JULY 20, 2012

Reiss started with service design in the 1980s and thinks a lot of the things done then are the same things that people are doing now. It’s a whole bunch of different things including service design…that are all part of the UX.” ” Some call it service design or experience design or product design.

Social Media 101

Social Media Design Los Angeles Media 101

Berkonomics

NOVEMBER 5, 2020

What happens to careful planning, sure-fire metrics, quality test scenarios, market research, a good business plan – all in place before pulling the trigger of a new opportunity. On the other hand, if a new free app has bugs, they can be corrected in the next automatic update, and probably without much customer noise.

Artificial Inteligence 156

Artificial Inteligence Metrics Ideas Email 156

Xconomy

MAY 31, 2016

It created PC software; desktop publishing; streaming media; e-tailing; modern cellular service; commercial cloud computing; and online government data for the management of cities. ” There are silicon-based approaches—for example, the use of custom architectures and field-programmable gate arrays.

Technology 72

Technology Artificial Inteligence Cloud Computing Examples 72

Tech Zulu Event

APRIL 14, 2014

We find that there’s all this really specialized software, software as a service, certain platforms, and different places you can do marketing; all of those have their own sets of data. MW: We like to think ourselves as a layer above all the other services that you may use that have a report. MW: We love the customers in LA.

Startup 85

Startup Southern California Mobile Software 85

socalTECH

JANUARY 15, 2009

We also allow the users to have a custom URL, for example, resumebucket.com/joshstomel. There are lots of people there doing competitive intelligence, or doing research on an industry or landscape. Plus, we will provide resume writing services. I think that we can all agree that, many times in conversion, simpler is better.

Startup 140

Startup Yahoo Sites Oversee.net 140