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CreatorIQ Names Customer Chief

socalTECH

Los Angeles-based influencer marketing software provider CreatorIQ said this week that it has named Max Powers as the company's new Chief Customer Officer. CreatorIQ says its customers include AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever. Powers was most recently SVP, Business Operations at TeleSign.

Customer 113
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iBASEt Names Customer, Financial Execs

socalTECH

Foothill Ranch-based iBASEt, a developer of software for the manufacturing sector, said this week that it has named both a new Chief Customer Officer and Chief Financial Officer. The company said it has promoted Scott Baril to the Chief Customer Officer role, and named Daniel de Haas as its new Chief Financial Officer.

Customer 113
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Have you found your “teacher customer?”

Berkonomics

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Providing feedback to your teacher customer.

Customer 156
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Cubic Names Chief Customer Officer

socalTECH

San Diego-based Cubic Corporation said this week that it has named Min Wei as the company's Senior Vice President and Chief Customer Officer. Wei has been at Cubic since 2009.

Customer 113
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Dave Names Customer Experience VP

socalTECH

Los Angeles-based fintech startup Dave , which offers up an online banking service which helps users build their credit, announced on Thursday that it has named Mia Alexander as its new VP of Customer Experience. Alexander was most recently VP of Customer Experience at Green Dot, where she had been for over 16 years.

Customer 113
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TaskUs Names Chief Customer Officer

socalTECH

Los Angeles-based TaskUs , which provides outsourced customer support and other back-end support for technology companies, said today that it has named Jarrod Johnson as Chief Customer Officer. Johnson was previously SVP of Sales at TaskUs, and will be based in the company's Dallas offices.

Customer 127
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Customer loyalty comes in four special forms.

Berkonomics

Repeat customers, raving fans, angry backlashers, commodity shoppers. First, negative kinds of loyalty: Here’s another way to look at the ladder to an ideal customer loyalty relationship. Customers hate this, especially when they have a complaint. Worse yet, customers attained through these sources are rarely loyal at all.

Customer 156