Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. It’s all about content that will bring the masses to your business: Highly relevant. To get to the core of what’s relevant to customers, you need to know them well. Educational.

Content 146

Content Newsletter Competition Writing 146

Both Sides of the Table

OCTOBER 31, 2010

In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. The next few posts are going to talk about scaling your sales operations as you move out of the evangelical phase. Be realistic about your skills.

Sales 286

Sales Newsletter Technical Review Activity 286

socalTECH

NOVEMBER 15, 2012

If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? What's your background, and what is PublishThis all about? It's all about what is happening on the realtime web.

Web 237

Web Newsletter Content Startup 237

Startup Professionals Musings

MARCH 22, 2012

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

Custom 104

Custom Customer Startup Competition 104

Both Sides of the Table

MAY 21, 2018

I was recently with an entrepreneur and talking with him about his fund raising process. And my specific response that I recommended was to say, “I can send you our standard data pack but honestly I have too many other firms asking for customized data and we simply can’t send each person custom reports.

Funding 217

Funding Newsletter Venture Capital Email 217

Startup Professionals Musings

OCTOBER 22, 2021

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Provide website forums to help customers solve their own problems.

Technical Review 124

Technical Review Case Study Software Review Startup 124

TechCrunch LA

MAY 25, 2019

Hello and welcome back to Startups Weekly, a newsletter published every Saturday that dives into the week’s most noteworthy venture deals, fundraises, M&A transactions and trends. Before I tell you about a few other up-and-coming beverage makers, I must beg the question: Does the beverage industry need disrupting?

Startup 223

Startup Venture Capital Newsletter Tips 223

Tech.Co

MAY 6, 2022

The two companies are a great match, according to Shopify's press release about the deal. newsletter. Together with Deliverr, Shopify Fulfillment Network will give millions of growing businesses access to a simple, powerful logistics platform that will allow them to make their customers happy over and over again.”.

Networking 123

Networking Press Newsletter Startup 123

Tech.Co

JUNE 24, 2022

Sign up for Tech.co's newsletter today. Rising inflation has deterred customers from purchasing products online and shares in Etsy, Shopify, Wayfair, and Poshmark all plummeted last month. Get all the latest tech news straight to your inbox. Please fill in your name. Please fill in your email. Please verify before subscribing.

Technical Review 133

Technical Review Company Companies Startup 133

Tech.Co

APRIL 7, 2020

While most companies are able to continue operating with employees remote working, what about those businesses where the office itself is the revenue model? With these offices now empty of workers, you'd be forgiven for thinking that Labs would put these efforts on hiatus until its customers return. But that's not been the case.

Newsletter 153

Newsletter News Geni Email 153

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

TechCrunch LA

DECEMBER 2, 2019

Welcome back to The Station, the go-to newsletter for keeping up-to-date on what the heck is going on in the world of transportation. Portions of the newsletter are published as an article on the main site after it has been emailed to subscribers (that’s what you’re reading now). To get everything, you have to sign up.

Newsletter 135

Newsletter Startup Los Angeles Tips 135

socalTECH

AUGUST 25, 2011

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? What is GreenRope all about? Can you give an example of the functions you are talking about?

Email 240

Email San Diego Newsletter Startup 240

Tech.Co

FEBRUARY 16, 2024

The organization also recommends that interested businesses attend teleconference presentations to learn more about the process, alongside watching this YouTube video. Female entrepreneurs can apply anytime by telling their story, however, details about your company, industry, and market will help your case seem more competitive.

Technical Review 193

Technical Review Software Review Startup Competition 193

socalTECH

NOVEMBER 13, 2012

We spoke with Jim Franklin , the firm's CEO, to hear more about how the company went from an accelerator startup at TechStars just a few years ago, to now more than 100 employees spread across offices in Boulder; Colorado, Anaheim, California; Frankfurt; London, and elsewhere, to tackle the problems of transactional email.

Email 157

Email Startup IP Newsletter 157

Tech.Co

DECEMBER 28, 2022

Sign up to Tech.co's weekly newsletter today. The company, which was founded in 2021 by researchers from Harvard and Stanford, has invested in clinical-grade deep learning to unlock the potential of image data, helping oncologists make much more informed decisions about their patients. Please fill in your name.

Startup 118

Startup Artificial Inteligence Platform Newsletter 118

Both Sides of the Table

JULY 16, 2013

But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? The other major pilot customer was. Or Likes – LIKES! Of course it’s valuable to know how many clicks you drive. I have been using the basic awe.sm

Marketing 307

Marketing Technical Review Startup Tool 307

Startup Professionals Musings

OCTOBER 1, 2010

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

Satisfaction 49

Satisfaction Custom Customer Startup 49

TechCrunch LA

SEPTEMBER 21, 2019

Hello and welcome back to Startups Weekly, a weekend newsletter that dives into the week’s noteworthy news pertaining to startups and venture capital. Before that, I wrote about Stripe’s grand plans. HappyOrNot nabs $25M for its customer satisfaction terminals . Before I jump into today’s topic, let’s catch up a bit.

Services 207

Services Startup Venture Capital Redpoint 207

Startup Professionals Musings

JANUARY 5, 2019

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Provide website forums to help customers solve their own problems.

Technical Review 97

Technical Review Case Study Software Review Startup 97

socalTECH

OCTOBER 1, 2010

For today's profile, we decided to talk with Taher Scherzay , Founder of FavRav (www.FavRav.com), a Los Angeles-based firm which has created a Facebook application to help small businesses find customers through social media, and also allow consumers to better tap the referral network of their friends. A lot of it was around stability.

Startup 193

Startup Newsletter Custom Customer 193

Both Sides of the Table

FEBRUARY 20, 2012

Just not the kind you would initially read about on TechCrunch. And that’s what I love about her narrative. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. Here’s what I learned about Tracy: 1. That may soon change.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Both Sides of the Table

MAY 6, 2015

I would be super grateful if you would visit the site and sign up for a newsletter if you felt so inclined. My huge debt of gratitude to our tireless quant jock, market guru and associate extraordinaire Glenn Poppe for his work on this (while simultaneously closing about 6 transactions). We are a customer. And we are huge fans.

Marketing 150

Marketing Newsletter Venture Capital Blogging 150

Startup Professionals Musings

DECEMBER 11, 2016

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Provide website forums to help customers solve their own problems.

Startup 107

Startup Technical Review Case Study Software Review 107

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is all about telling memorable stories with your brand, establishing a voice, and visuals with engaging icons, colors, patterns, and movement. A digital marketing content path most often comes in the form of a blog, podcast, video, or newsletter. Encourage ongoing social media customer conversations.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. It’s all about content that will bring the masses to your business: Highly relevant. To get to the core of what’s relevant to customers, you need to know them well. Educational.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

JANUARY 26, 2014

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. It’s all about content that will bring the masses to your business: Highly relevant. To get to the core of what’s relevant to customers, you need to know them well. Educational.

Startup 103

Startup Content Newsletter Writing 103

Both Sides of the Table

OCTOBER 4, 2009

If you sell a product direct to a customer – in person or on the phone – you need to understand what their pain points are and position your product benefits against those pain points. Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). Why Buy Mine?

Sales 319

Sales Startup Platform Tips 319

InfoChachkie

JUNE 2, 2011

What did you find most difficult about this transition and what do you wish you had handled differently. "Two Also, we should have segmented our customers sooner and narrowed our market segment (earlier)." Can you tell us about the strategy behind going after this particular segment? "Two things stand out.

Newsletter 213

Newsletter Conference Marketing Advertising 213

Startup Professionals Musings

DECEMBER 1, 2012

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. It’s all about content that will bring the masses to your business: Highly relevant. To get to the core of what’s relevant to customers, you need to know them well. Educational.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

JULY 7, 2013

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. Provide website forums to help customers solve their own problems.

Entrepreneur 105

Entrepreneur Startup Technical Review Case Study 105

Startup Professionals Musings

AUGUST 9, 2018

It’s hard to be successful in any business when your customers can’t find you, or they find you and still can’t figure out whether your solution works for them. Use plain language (no acronyms) on the first page and every page, to emphasize customer benefits, as well as product features. A guarantee reduces the risk for the customer.

SEO 53

SEO Tips Newsletter Statistics 53

socalTECH

JULY 9, 2015

The two have a long history in the subscription area, so we though tit would be intersting to hear from Quarterly's CEO, Zach Frechette and Science's co-founder, Mike Jones to hear more about how the two are hoping to work together to expand the use of influencer marketing in e-commerce. That's what really excited me about Quarterly.

Marketing 100

Marketing Commerce Startup Newsletter 100

Eric Greenspan

DECEMBER 11, 2013

The coolest part about Keynote is iCloud. If you send e-newsletters, this is the solution for you. I''ve built several tech companies from the "third bedroom," all of which delivered mind blowing customer experiences or "delight." The content you create is automatically stored and made available on any Apple device.

Technical Review 100

Technical Review Newsletter Google Design 100

Startup Professionals Musings

JULY 30, 2012

I’m talking about doing some real networking to test your elevator pitch, and get to know some potential investors before you ask them for money. How about talking to some real customers to see if they are as excited about your idea as you are? One networking introduction will likely not leave a lasting impression.

Startup 96

Startup Writing Newsletter Blogging 96

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. I loved every moment of our discussion other than the video angle, which I think I’ll be more particular about in the future.

Software Review 285

Software Review Software Blogging Startup 285

Tech Zulu Event

JULY 31, 2012

Microsoft says that though inbox size is not in itself an issue inboxes are getting filled up with spam and unwanted newsletters. According to Jones email isn’t just about the browser as it represents 20% of the time we spend on smartphones and even more on tablets and PCs. Spam and Full Inbox. But Outlook.com is that solution.

Newsletter 71

Newsletter Email Social Network Guide 71