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7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future.

Summary 101
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Summary notes, as always, provide below. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. Overture (Goto.com).

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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model. and trademarks.

Product 169
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Boy! If I had only learned this before spending a million!

Berkonomics

There was even talk of some phone companies using the patented system for serving communities of guests, not just from a single hotel. When I listen to a pitch from an enthusiastic entrepreneur or read the summary of a business plan, one of the first questions I ask is about the strength of the competition. Back to 1996.

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What I learned from losing a million…Market knowledge comes FIRST.

Berkonomics

There was even talk of some phone companies using the patented system for serving communities of guests, not just from a single hotel. Fast forward several years to 1996… [Email readers continue here.] Hotels were installing the system; guests were satisfied and the company was growing. Back to 1996.

Marketing 247
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6 Management Strategies To Maintain Brand Leadership

Startup Professionals Musings

You have done everything to register your brand legally , including domains, copyrights, patents, and trademarks. The specifics of these shortcomings are hard to nail down, but I was impressed with the good summary provided in a new book, “ Make It, Don’t Fake It ,” by Sabrina Horn. Never argue with customers, public or private.

Examples 170
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4 Key Questions To Size The Potential Of Your Startup

Startup Professionals Musings

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 166