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How to Make Better Reference Calls

Both Sides of the Table

Reference calls. My friend Jason Hirschhorn Tweeted about this today. Ask for at least 5 references. As your candidate for at least 5 references. Ask for at least 5 references. As your candidate for at least 5 references. Call each of the 5 references looking for “glowing” feedback.

Startup 302
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7 Business Leadership Traits Persuade Customers Today

Startup Professionals Musings

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. Enlightenment refers to an interest in staying informed and approaching every interaction free of prejudice. Enlightened: open your mind and constantly learn.

Customer 152
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Greatly exceed early customer expectations.

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. These first customers are critical.

Customer 243
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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 122
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If You Don’t Respect Your Customers You Won’t Be Successful

Both Sides of the Table

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. We were talking about raising money from LPs.

Customer 341
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Startup Metrics

TechEmpower

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? Don’t worry about scaling just yet.

Metrics 260
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Are you meeting your customer’s expectations?

Berkonomics

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. And I am serious about the “…at all costs” admonition.

Resource 156