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How to Make Better Reference Calls

Both Sides of the Table

Reference calls. Ask for at least 5 references. As your candidate for at least 5 references. Ask for at least 5 references. As your candidate for at least 5 references. Don’t worry about the fact that these are the references that the candidate has hand-picked – that’s part of the process.

Startup 302
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How Smart Startups Survive Investor Due Diligence

Startup Professionals Musings

This is the mysterious and dreaded due diligence process, which can kill the whole deal. Some entrepreneurs do very little to prepare for due diligence, assuming all the talking has already been done, and the business plan and results to-date tell the right story. Visit reference customers, partners, and vendors.

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If You Don’t Respect Your Customers You Won’t Be Successful

Both Sides of the Table

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. Contrast that with a VC conversation I had.

Customer 341
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. It influenced a generation of tech marketers. The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below.

Marketing 294
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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

This is the mysterious and dreaded due diligence process, which can kill the whole deal. Some entrepreneurs do very little to prepare for due diligence, assuming all the talking has already been done, and the business plan and results to-date tell the right story. Visit reference customers, partners, and vendors.

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Startup Due Diligence Success Requires Advance Work

Startup Professionals Musings

If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due diligence process. Some startups do nothing to prepare for the due diligence process, assuming the people and business plan documents will speak for themselves.

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Prepare Your Startup Team for Investor Due Diligence

Startup Professionals Musings

If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due diligence process. Some startups do nothing to prepare for the due diligence process, assuming the people and business plan documents will speak for themselves.