Startup Professionals Musings

SEPTEMBER 15, 2018

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Conduct your own customized market research. You need to find just enough information to quantify the real need out there for your product or service.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

MARCH 16, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

AUGUST 20, 2013

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

JANUARY 17, 2013

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 106

Marketing Startup Social Media SEM 106

InfoChachkie

JULY 25, 2012

A tiny mobile screen leaves little to no space for advertisements and makes it nearly impossible to fill out information when purchasing a product or service. If that's not enough, advertisers who get inbound calls from customers see much higher conversion rates and also much higher average order values from calls than they do from clicks.

Netflix 191

Netflix Blogging Mobile Advertising 191

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Examples 93

Examples Content Marketing Entrepreneur 93

socalTECH

MAY 17, 2018

The insurance industry is an old industry, with a lot of contradictions--it's one where the more claims insurers pay to help customers, the less money the insurers make--and it's also one that hasn't been disrupted much yet by technology. Insurance companies collect money from everybody to provide their service.

Technology 165

Technology Startup West Los Angeles Platform 165

Xconomy

NOVEMBER 2, 2016

For Breg, adding Redox as a partner likely means that Breg can focus more on its own customers and software, rather than connecting to records systems. We are delighted to include their services as part of our orthopedic practice management solutions we provide to our customers.”.

Startup 40

Startup Paramount Organization Software 40

Startup Professionals Musings

AUGUST 15, 2011

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Win with engaging contests.

Content 102

Content Tips Marketing Blogging 102

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Remember that what’s engaging and relevant depends on your target customer needs, not solution features. Encourage ongoing social media customer conversations.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

JULY 22, 2012

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

AUGUST 22, 2014

Competitor''s annual reports, white papers, press releases and presentations are great sources of data and trends that you can use to support your own efforts. Conduct your own customized market research. You need to find just enough information to quantify the real need out there for your product or service.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

AUGUST 28, 2016

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Conduct your own customized market research. You need to find just enough information to quantify the real need out there for your product or service.

Marketing 59

Marketing Startup Statistics Research 59

Startup Professionals Musings

DECEMBER 7, 2010

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 94

Marketing Startup Social Media SEM 94

TechCrunch LA

MARCH 17, 2019

VW Group, Intel’s computer vision subsidiary Mobileye and Champion Motors said in November they plan to deploy Israel’s first self-driving ride-hailing service in 2019 through a joint venture called New Mobility in Israel. Some companies were already operating these services; this action created a regulatory framework.

San Fernando 217

San Fernando Los Angeles Commerce News 217

Startup Professionals Musings

DECEMBER 5, 2010

No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Both Sides of the Table

MARCH 10, 2015

If you create content marketing programs and drive traffic to websites where you can measure how long somebody spends reading your materials or downloading your white papers you’ve at least confirmed some level of interest. That’s why companies partner with vendors with complementary service offerings. Avoid NINAs.

Sales 150

Sales Startup Venture Capital Funding 150

SoCal Delicious

JANUARY 20, 2010

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 Dion Hinchcliffe Get Enterprise Web 2.0 Dion Hinchcliffe Get Enterprise Web 2.0

Web 29

Web Technical Review Web 2.0 Social Media 29