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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

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Talking to a VC About Your Competitors

Both Sides of the Table

The “competition slide&# of your investment deck is such a great opportunity to talk about how you’re positioned (premium product vs. economical product? which features do you believe your customers care about and where you’re try to differentiate? Harvey Balls. It is a great place to talk about your future roadmap.

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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

The point of PUCCKA was to develop a common methodology to make sure our whole team approaches sales with the same mindset and to give us a language to talk with each other about our prospects, as in, “have you identified your customers pain point yet?”. The goal is to get the customer speaking about their organization.

Sales 367
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The Best VC Meetings are Debates not Sales

Both Sides of the Table

I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. The VC might have tried a few times to prompt a discussion and you didn’t take the queue but in stead reverted back to slides.

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What Should You Send a VC Before Your Meeting?

Both Sides of the Table

If your teaser deck was 8–12 pages it would likely include: team market problem why your solution solves this problem progress to date (funding, team, customers, revenue if significant) TAM (market sizing / why this will be valuable) Your “meeting deck” should just be an expansion of what was in your teaser deck. whether they invest or not.

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How to Present and Answer Questions in a Team Presentation or VC Pitch

Both Sides of the Table

Assign out slides: The best way to involve your team members is to assign out slides they will own. But I find when you don’t assign slides that each person owns often the quiet team members get silenced. It’s OK to attend a first meeting on your own but eventually people want to meet the team.

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Ten Slides Make a Killer Investor Presentation

Startup Professionals Musings

A perfect round number is ten slides, with the right content, that can be covered in ten minutes. Most advisors will tell you to write the business plan first (20-30 pages), then distill the key points into a set of Microsoft PowerPoint slides for standup presentations to potential investors. Opportunity sizing.

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