Berkonomics
MAY 30, 2019
Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. Using new tools in a social age. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.
Startup Professionals Musings
MARCH 22, 2012
You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.
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Berkonomics
JUNE 30, 2012
Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.
Startup Professionals Musings
FEBRUARY 26, 2022
Message supports are stories, statistics, and sound bites that reinforce your message. These days the media formats range from email, phone, radio, television, to social media. Social media includes blogs, social networks, and video-sharing sites. Both need to be clear and direct. Make every interview memorable.
Startup Professionals Musings
OCTOBER 1, 2010
You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.
SoCal CTO
MAY 21, 2012
Evolving Role of Social Networks for Startups In this talk, Tony traces the evolution of how startups have leveraged social networks and social media as part of their solutions over the past ten years. What is our lifetime customer value and how can we drive that up? What is our viral spread coefficient?
socalTECH
APRIL 4, 2013
Brenton Sullivan: What we are is a private social network and platform for coaches to connect with each other, to exchange information on athletes. Brenton Sullivan: We really put the customer at the center of our business, something that many entrepreneurs miss out on. What''s the idea behind FieldLevel? It''s a big topic.
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