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“Where there’s mystery, there’s margin.”   

Berkonomics

The challenge: Replacing lost margin In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. No employee of our customer company could do this because no employee knew our software and its requirements for database setup, multi-user security and more.

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Three magic questions to increase your sales:   

Berkonomics

In general, there are three types of products or services: those a customer needs, those a customer wants, and those a customer believes he does not want or need. Your marketing and sales effort must be focused entirely upon making your product solve an urgent customer need. Why buy now?

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Meet the 2017 Startups from the Disney Accelerator

Tech.Co

ProductionPro is a tool for storytellers and creators focused on improving creative collaboration in Film, TV, and Theatre production. ReplyYes is a frictionless e-commerce over mobile messaging experience: customers simply reply “YES” to buy the product and have it delivered.

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If You Don’t Respect Your Customers You Won’t Be Successful

Both Sides of the Table

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. Contrast that with a VC conversation I had.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. “ We were targeted to a small number of very premier customers. Sales, Sony Music Entertainment, in a statement. .

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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. However, although they are providing such significant value, a lot of them operate with limited funding and resources, which ultimately affects the customer experience.

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Thankful Raises $12 Million for Customer Service AI

L.A. Business Journal

Software company to develop new tool allowing companies to upsell during customer service interactions.