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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Demand generation revenue performance.

Metrics 102
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Nothing negative about Positive Food’s meal expansion plan after $7M investment

TechCrunch LA

In January 2020, the company was in discussions with Whole Foods about launching a pilot of its meals in a few stores. He and Chan had to make some tough decisions, including streamlining a lot of the business and costs, and unfortunately letting staff go. However, there was a silver lining for Positive Food.

Invest 175
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Demand generation revenue performance.

Marketing 174
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How to Talk About Valuation When a VC Asks

Both Sides of the Table

One of the hardest things about the fund-raising process for entrepreneurs is that you’re trying to raise money from people who have “asymmetric information.” As an entrepreneur it can feel as intimidating as going to buy a car where the dealer knows the price of every make & model of a car and you’re guessing at how much to pay.

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Startups have about $1 trillion worth of reasons to love the Biden infrastructure plan

TechCrunch LA

The sweeping infrastructure package put forward today by President Joe Biden comes with a price tag of roughly $2 trillion (and hefty tax hikes) but gives startups and the broader tech industry about $1 trillion worth of reasons to support it. What excites me about this space is that there’s so much low-hanging fruit.

Startup 229
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Should Startups Care About Profitability?

Both Sides of the Table

They actually lost about $175 million in cash in that quarter, FWIW. I know this seems obvious but I promise you that even smart people forget this when talking about profitability. I often ask entrepreneurs to consider, “What’s your objective? See appendix if you want to know more on this.)

Startup 227
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7 Personal Strategies That Define Great Entrepreneurs

Startup Professionals Musings

As an angel investor in startups, I’m a believer that smart investors invest more in you as the entrepreneur than the next billion dollar solution you are pitching. In my experience, building a business is more about getting results than having the right dream, or the right technical skills.