socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

Media 235

Media Content Startup IP 235

Startup Professionals Musings

MAY 1, 2022

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers.

Marketing 141

Marketing Startup Social Media Technical Review 141

InfoChachkie

JANUARY 27, 2014

Entrepreneurs typically embrace celebrity investments, while most sophisticated investors prefer to avoid famous entertainment or sports personalities on the cap table. I promise I will never Tweet about that killer burrito I just ate. A version of this article previously appeared in The Wall Street Journal. Share and Enjoy.

Entrepreneur 193

Entrepreneur Technical Review Hollywood Southern California 193

Startup Professionals Musings

JULY 31, 2022

They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. These are responding to the demands of this new world for collaboration, trust, and transparency. Set an example by being visibly connected to the people and information you need through social media. Marty Zwilling.

Organization 126

Organization Social Media Examples Customer 126

Berkonomics

AUGUST 16, 2018

Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development. How can you do something about it?

Marketing 120

Marketing Demand Media Entrepreneur 120

Both Sides of the Table

OCTOBER 8, 2014

” It’s the most common refrain I hear from investors and even entrepreneurs these days. I hear it right after people have decided to come by for a few days to “check out what all the fuss is about.” He built & IPOd Demand Media. Stuff you may not know about LA? Success begets success.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Startup Professionals Musings

DECEMBER 5, 2014

Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. Marty Zwilling.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.

Develop 138

Develop Development Platform Mobile 138

socalTECH

MARCH 2, 2016

Los Angeles-based Render Media (www.rndr.com), which is creating a publisher geared at the social world, social channels, and sharing. We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views. Tell us about Render Media? Last month, we had 2.5

Media 100

Media Content News SEO 100

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

FEBRUARY 23, 2022

It’s time for more entrepreneurs to reset their focus, and shift their thinking to completely different ways of doing things. For entrepreneurs, this may mean more learning from experiments, and for organizations it may mean dumping a stagnant team to start over. Don’t settle, demand the best. You decide. Marty Zwilling.

Entrepreneur 133

Entrepreneur Organization Social Media Social Network 133

Startup Professionals Musings

MARCH 3, 2021

Based on my own years of experience in startups and big business, and more recently as an angel investor, I often cringe when I see one of you entrepreneurs missing a cue that I have seen work for many before you. A passionate entrepreneur I met a while back had found that a certain algae could be grown cheaply, and could end world hunger.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. I promise I will never Tweet about celebrities, reality TV or that killer burrito I just ate.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

Startup Professionals Musings

DECEMBER 27, 2021

As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. They specialize in the depth of their selections that a true connoisseur demands.

Startup 112

Startup Ideas Examples Entrepreneur 112

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. Much has been written about product design, but designing the total experience from the front rarely happens yet. As an entrepreneur, you have the opportunity to take the lead, and become the world’s next super-brand. Marty Zwilling

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

SEPTEMBER 6, 2021

Most entrepreneurs start their company with the highest of ideals, and wouldn’t dream of building one with a culture of indifference or downright unethical behavior. Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. Troubling talk around the water cooler.

Startup 128

Startup Social Media Organization Entrepreneur 128

Startup Professionals Musings

SEPTEMBER 5, 2016

In my experience as an advisor to aspiring entrepreneurs, I often encounter the myth that an initial startup requires investors. The media tends to highlight experienced entrepreneurs who succeed with early new venture funding, like Uber’s Garrett Camp , but fail to point out the more common bootstrapping successes.

Entrepreneur 67

Entrepreneur Startup Equity Outsource Development 67

socalTECH

DECEMBER 12, 2013

We''d like to thank the many sponsors who made the event and our socalTECH 50 list possible this year: Premium Sponsor D&B Credibility , and sponsors Cresa Partners , Demand Media , Deloitte , Equinix , Internap , Oracle , PwC , Stubbs Alderton & Markiles LLP , V3 , Doublebeam , and many, many others. READ MORE>>.

SoCalTech 205

SoCalTech Oracle Southern California Pasadena 205

Startup Professionals Musings

MARCH 30, 2022

My own conclusion, after years of experience and consulting, is that leadership is largely about mindset. Leaders with this “be bold” mindset are willing and able to take radically unique direction-setting actions in the face of today’s pace of change and customer demands. Keep the teams strong.

Template 109

Template Demand Social Media Summary 109

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. I’m not talking here about a small pivot. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

MAY 8, 2015

If you are an aspiring entrepreneur, or an existing business, and haven’t yet sized any of these opportunities, you may be already late to the game. Community means more than supply and demand. With crowdfunding, entrepreneurs and artists no longer need to wait for family money or venture capital. Marty Zwilling.

Entrepreneur 111

Entrepreneur Commerce Social Media Platform 111

Startup Professionals Musings

FEBRUARY 22, 2014

With the Identity Theft Resource Center® reporting a 30% increase in privacy breaches in 2013, there seems to be a growing population out there worried about all the people intent on hurting them. My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires.

Entrepreneur 100

Entrepreneur Technical Review Startup Social Network 100

Startup Professionals Musings

JANUARY 31, 2014

It’s time for more entrepreneurs to reset their focus, and shift their thinking to completely different ways of doing things. For entrepreneurs, this may mean more learning from experiments, and for organizations it may mean dumping a stagnant team to start over. Don’t settle, demand the best. You decide. Marty Zwilling.

Entrepreneur 100

Entrepreneur Organization Social Media Social Network 100

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JANUARY 31, 2020

In my work with new startups, I often find people who believe that the terms “ entrepreneur ” and “ inventor ” are interchangeable. In my experience, most successful entrepreneurs have indeed created a new product, but most people who claim to be inventors have a hard time starting a business.

Startup 124

Startup Entrepreneur Customer Custom 124

Startup Professionals Musings

AUGUST 7, 2022

Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Real change demands new goals based on new market realities. Entrepreneurs and team members are quick to forget why change was needed in the first place.

Course 127

Course IBM IBM Social Media 127

Startup Professionals Musings

NOVEMBER 13, 2021

If you are an aspiring entrepreneur, or an existing business, and haven’t yet sized any of these opportunities, you may be already late to the game. Community means more than supply and demand. With crowdfunding, entrepreneurs and artists no longer need to wait for family money or venture capital. Marty Zwilling.

Resource 126

Resource Commerce Social Media Platform 126

Startup Professionals Musings

DECEMBER 21, 2022

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. I recommend that every aspiring entrepreneur and serious business professional take each one of these to heart from day-one of their startup: Talent is the whole ball game.

Training 127

Training Customer Custom Social Media 127

Startup Professionals Musings

MARCH 14, 2022

With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. Few people are paranoid about something they want and enjoy.

Custom 137

Custom Customer Technical Review Symantec 137

Startup Professionals Musings

NOVEMBER 30, 2015

Aspiring entrepreneurs often ask me what to do first when starting a business. Instead, entrepreneurs need to focus first on execution disciplines and timing. Your credibility as an entrepreneur is at stake. Entrepreneurs who have no patents, trade secrets or trademarks are usually deemed non-fundable and non-competitive.

Entrepreneur 59

Entrepreneur Startup Technical Review Ideas 59

socalTECH

FEBRUARY 1, 2013

All schmoozing and networking aside, what are investors, entrepreneurs, and others in the industry thinking about? More than one attendee expressed worries about seed level startups having issues getting more funding; seeing too many "me-too" startups; and the importance of proving out viable business models. READ MORE>>.

Ventura 182

Ventura Santa Monica Idealab High Tech 182

Startup Professionals Musings

JUNE 4, 2017

With the Identity Theft Resource Center® reporting a 40 percent increase in data breaches in 2016, there seems to be a growing population out there worried about all the people intent on hurting them. My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires.

Entrepreneur 54

Entrepreneur Technical Review Startup Symantec 54

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. Much has been written about product design, but designing the total experience from the front rarely happens yet. As an entrepreneur, you have the opportunity to take the lead, and become the world’s next super-brand. Marty Zwilling.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

AUGUST 5, 2013

Take your reputation online, utilizing social media, your website, and a blog to connect to clients and make strategic alliances. Today, marketing is all about immediacy. An entrepreneur who has nurtured his startup like a beloved child may be reluctant to take a step backward and make the changes that need to be made.

Entrepreneur 93

Entrepreneur Startup Outsource Development Sales 93

socalTECH

APRIL 19, 2011

Coffin is the former founder of LowerMyBills.com, and is now an investor in such firms as Demand Media, Houtelook, Ad.ly, ShoeDazzle, and other startups. The company offers up half-price tickets and other promotions on events, helping venues to fill up seats and get the word out about upcoming events. READ MORE>>.

CitySearch 170

CitySearch Ticketmaster Pricing Demand 170