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Catching Up With Joanne Bradford, Demand Media

socalTECH

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Can you explain that process? Can you explain that process?

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Netflix employees stage a trans solidarity walkout, pose list of demands

TechCrunch LA

They want Netflix to address a list of demands in the categories of content investment, employee relations and safety, and harm reduction. When asked in an interview with the Hollywood Reporter , co-CEO Ted Sarandos didn’t say whether he would meet the group’s demands. brb walking out. brb walking out.

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Julie Schoenfeld On Perfect Market's New Funding

socalTECH

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Congrats on funding. It's some of the kinds of things Demand Media does, except, for the newsroom. Their content is pretty much event based.

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Why Confidence is So Important in Fund Raising

Both Sides of the Table

I was recently with an entrepreneur and talking with him about his fund raising process. She had emailed with a partner at a big VC fund and he had passed the request to a junior associate. it’s just respecting your personal time and your fund-raising process as much as you’d respect the VCs time. This isn’t rude?—?it’s

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The Authoritative Guide to Prorata Rights

Both Sides of the Table

These tensions seep out in some angels or seed funds publicly or semi-privately deriding later-stage VCs for their “bad” behavior. Prorata investments rights given investors the right to invest in your future fund-raising rounds and maintain their ownership % in your company as your company grows and raises more capital.

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How Many Investors Should You Talk to in a VC Fund Raise? And How Do You Prioritize?

Both Sides of the Table

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.” Why 8–10 and not just 3–4?

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What is the Definition of a Seed Round or an A Round?

Both Sides of the Table

My view: “Spending any time or energy trying to game the ‘definition’ of your round of fund raising is a total waste. There weren’t a lot of seed funds in 2007 so this was often done by angels, funding consortia or sometimes early-stage funds that existed then (First Round Capital, True Ventures, SoftTech VC, etc.).