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How to Out Amazon, Amazon

Both Sides of the Table

This has obviously occurred in battles with tech platforms like Yelp vs. Google or Zynga vs. Facebook). When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products.

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Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve. READ MORE>>.

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Google's $500M Pharmacy Forfeit Sheds Light On Issues At Demand Media's eNom

socalTECH

The forfeiture of $500M in revenues by Google to the the U.S. Department of Justice Wednesday, over the use of Google's AdWords to advertise Canadian pharmacies, has shed some light on the types of issues that were facing Santa Monica-based eNom , the domain name registration and wholesaler owned by Demand Media , last year.

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Google partners with Sony Pictures Imageworks to launch an open source VFX render manager

TechCrunch LA

Google today announced that it has partnered with Sony Pictures Imageworks , Sony’s visual effects and animation studio, to launch OpenCue , an open source render manager. Google, of course, is interested in bringing these workloads to its cloud and it has made a concerted effort to bring the Hollywood studios to its Cloud Platform.

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Demand Media Extends Pluck To Mobile

socalTECH

Santa Monica-based Demand Media has extended its Pluck social media platform to mobile devices, the company said today.

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Catching Up With Joanne Bradford, Demand Media

socalTECH

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Our whole goal is to create content for real life.

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TakeLessons Launches On Google Helpouts

socalTECH

San Diego-based online lesson marketplace TakeLessons said yesterday that it will offer up its tutors, music teachers, and performing art instructors via the new service, Google Helpouts , which launched Tuesday. Google has tapped a number of partners for sourcing those experts. Financial details of the deal were not disclosed.