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Report: Demand Media Sorting Out Accounting Before IPO

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A report today says that the latest updates to Demand Media's S-1 are a result of government scrutiny over how the firm is accounting for content developed for its sites. Currently, Demand amortizes those expenses over five years, and apparently other publishing firms typically amortize those expenses over much less time.

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Demand Media Launches Long Form Article Effort

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Santa Monica-based Demand Media , the online publisher which runs such sites as eHow.com, typeF.com, and LIVESTRONG.COM, said Thursday afternoon that it is launching a new effort focused on long-form web content. The firm said it is looking to engage feature writers to write long articles--"north of 850 words"--for its sites.

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Machinima, Demand Media, Maker Studios Among Top YouTube Channels

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A new analysis of the most popular, YouTube channels, shows that the Los Angeles area continues to lead the world in content production, even as the medium shifts to the web. According to a new report from comScore, measuring the popularity of YouTube Channels, Los Angeles-based Machinima saw around 16.9 minutes per viewer.

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Demand Media Snags Yahoo Exec

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Los Angeles-based Demand Media , the online media venture of Richard Rosenblatt, announced Monday afternoon that it has hired on Joanne Bradford, most recently Yahoo's SVP of U.S. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. READ MORE>>.

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Demand Media Gets New Competitor, Yahoo, After Associated Content Buy

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Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Reports from AdAge place the acquisition of Associated Content at over $100M.

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SheKnows Bumps Into Largest 50 Web Properties

socalTECH

Online women's publishing site SheKnows has bumped into the 50 largest web properties in the U.S., Citing numbers from th ecomScore July 2012 report, the Los Angeles-based site--which is part of AtomicOnline--said it now has nearly 25 million readers. the site said this week. READ MORE>>.

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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. According to relevant reports , 93 percent of online experiences start with a search engine. Don’t just monitor – engage customers.

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