Remove Demand Remove Pricing Remove Services Remove Study
article thumbnail

Demand pull – cost push.

Berkonomics

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Cost push: labor or parts costs increase, causing the product or service to be priced higher without adding intrinsic value.

Demand 136
article thumbnail

7 Advantages For Being A Socially Responsible Startup

Startup Professionals Musings

Socially responsible products typically sell at a premium price. The anecdotal evidence is growing that consumers are willing to pay a premium for sustainability, and have started to demand a discount for ‘un-sustainability.’ That’s a real competitive edge that you can use in your marketing and positioning.

Startup 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. The next phase of evolution will demand device independence, enabling an uninterrupted computing experience as we move from device to device throughout our daily lives. Infrastructure as a Service (IaaS). Cloud Computing.

article thumbnail

5 Reasons For Monetizing The Idle Resources Of Others

Startup Professionals Musings

Even if the goods and services are changing hands as gifts, or the revenue motive exists only to make services sustainable, the economic value is evident. Idling capacity is a notion that was first systematically studied and measured in the context of industrial processes. Community means more than supply and demand.

Resource 126
article thumbnail

6 Today Strategies For Creating The Next Killer Brand

Startup Professionals Musings

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. Today’s customers demand to be more than satisfied with your price to be loyal. Focus on innovation in the design of your delivery and service, as well as your product.

Customer 136
article thumbnail

10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Switch your attention from product development to sales.

Sales 147
article thumbnail

6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. Mergers and acquisitions also require new skills.