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10 Keys To Being A Thought Leader Across Social Media

Startup Professionals Musings

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

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5 Reasons For Monetizing The Idle Resources Of Others

Startup Professionals Musings

The pervasive ability and need to communicate constantly and globally through the Internet and smartphones is incenting everyone to get more out of their own assets and time, and capitalize on the idle resources of others. Community means more than supply and demand. There is value in the “idling capacity” of all assets.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. But don’t stop there.

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10 Ways To Boost Online Power In Building A Business

Startup Professionals Musings

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Fifty years of the internet

TechCrunch LA

The ARPANET, as it was called back then, was designed by government, industry and academia so scientists and academics could access each other’s computing resources and trade large research files, saving time, money and travel costs. On the one hand, it has led to valuable services of great value.

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