Remove Demand Remove Sales Remove Services Remove Study
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Demand pull – cost push.

Berkonomics

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation. Cost push: labor or parts costs increase, causing the product or service to be priced higher without adding intrinsic value.

Demand 136
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

” Case studies get done with ebullient CEO’s espousing the benefits of said software even though their organization was barely using the product. ROI studies were published. Have an in-house professional services team that implements your software. I wrote about The Importance of Professional Services here.

Marketing 354
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Switch your attention from product development to sales.

Sales 147
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Entity Academy, an edtech startup that trains, mentors and places women in tech roles, secures $100M

TechCrunch LA

It’s coming from Leif , itself a startup that provides financing services to edtech platforms so that they can offer their students income share agreements (otherwise known as ISAs, arrangements where students are not required to pay back tuition loans until they find jobs).

Mentor 297
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6 Today Strategies For Creating The Next Killer Brand

Startup Professionals Musings

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. Today’s customers demand to be more than satisfied with your price to be loyal. Focus on innovation in the design of your delivery and service, as well as your product.

Customer 136
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8 Brand Strategy Rules From Elite Consumer Companies

Startup Professionals Musings

They outline the new rules for existing brands, but I believe that every entrepreneur who doesn’t yet have a brand yet should study these carefully, as paraphrased for startups below. Without the feedback, no change in the demand space will be noted. Shame on you if you offer any product or service that is dull or unattractive.

Company 152
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10 Keys To Surviving From A Startup To An Enterprise

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Switch your attention from product development to sales.

Startup 97