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How to Get Busy People to Take Action When You Send an Email

Both Sides of the Table

On my most important ones I spend as much time figuring out what to cut out as I do putting into the writing of it. Many people write email without a “call to action” or reason they’re writing the email. Write to one person at a time. This is critical and was the reason I sat down to write this post.

Email 415
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To Sell Anything You Need to Know What Makes You Unique

Both Sides of the Table

The other worthwhile exercise is to write down what your competitors uses as its USPs – even ones that you don’t think are really valuable to customers. You want to be able to demonstrate your product and the best way I call, “A day in the life of …” where you show the demo as though you’re a user with a problem that needs to be solved.

Sales 336
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How to Not Suck at a Group Presentation

Both Sides of the Table

So I thought I’d write a piece on how to not suck when you give a presentation. If you demo your product (which is always great) then tell us part of the story while you’re demo’ing. Also, asking is not appropriate at a marquee conferences like TechCrunch50, DEMO, Twiistup and the like.

Startup 362
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Why Early-Stage VCs Should Be Careful About Intros from Bankers

Both Sides of the Table

The other quote from the article is this: “The other thing they say is that they can’t tell on Demo Day which are the good start-ups. So I stand by my well-read Quora post of why I don’t attend demo days. It’s a Demo Day thing. They do this because they have amazing skills at writing business plans.

Startup 361
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Give Your Teams Swiss Army Knives

Both Sides of the Table

Demos – One of the things that most people are bad at and that are hard to standardize is the demo. I have written about how to do a demo before (even though this was in the context of a VC pitch much of it applies). A good demo tells a story. 80% of demos I see are features, functions & benefits.

Sales 296
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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

Justin Bieber is unbelievably entrepreneurial and most of you will never know it because he serves a target demo that doesn’t include you. As you know, Justin’s is 8-15 year-old girls and he built his music & persona around this demo. The media eats it up as they always need something to write about.

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500 Startups moves to rolling admissions instead of cohorts

TechCrunch LA

500 Startups is scrapping its cohort model for accelerating companies and moving to a rolling admissions process, the accelerator said during its latest demo day. “Demo is changing the way it runs its accelerator to be rolling recruitment,” said Aaron Blumenthal , a 500 Startups venture partner.

Startup 177