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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. But what started in the gaming world quickly spun out as the company slashed prices to $500 per month for its services.

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Ground Control Aims At Voice Activated Entertainment, Backed By CAA

socalTECH

Los Angeles- and Vancouver-based Ground Control , a new startup led by LA technology veteran Mike Macadaan, said on Wednesday that it has launched with the backing of the Creative Artists Agency. CCO at Fox Interactive, VP of User Expericne and Design at AOL, and also having served at Intuit.

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Caltech Entrepreneurs Forum - Entertainment

SoCal Tech Calendar

Saturday, February 25, 2017 -- Caltech Entrepreneurs Forum - Entertainment. Many of the studios have sizable in-house technology development operations, but all acquire technology or technology products from outside their corporate borders. See https://www.eventbrite.com/e/technology-startups-go-to-the-movies-tickets-31210790314?

CalTech 100
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content.

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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch LA

Digital avatar startup Genies , known its for high-profile partnerships with celebrities such as Justin Bieber, Migos and Cardi B, has just released its long-anticipated NFT storefront, “The Warehouse.” ” Genies CEO and founder Akash Nigam.

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Snap accelerator names its latest cohort

TechCrunch LA

The new batch of startups coming from across the U.S. and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company.

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Tech and Entertainment Have a Home in Silicon Beach

Tech Zulu Event

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s But it was the low-key, creative beach vibe of Venice and Santa Monica that spurred a spate of start-ups to seek offices and homes.