socalTECH

JUNE 4, 2015

Irvine-based sales and marketing company Advantage Sales & Marketing said late Wednesday that it has acquired Atlas Technology Group >, a technology company which develops applications for helping retailers improve their product sales in stores. Advanced Sales and Marketing is led by Tanya Domier.

Sales 100

Sales Marketing Technology Help 100

Both Sides of the Table

APRIL 3, 2014

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 382

Sales Help Startup Pricing 382

socalTECH

FEBRUARY 3, 2017

Irvine-based data analytics software developer Alteryx said yesterday that it has named Seth Greenberg as Chief Marketing Officer (CMO), and Scott Jones as Chief Revenue Officer (CRO). Jones was previously Senior Vice President of America Sales at Tableau Software, and also served at SAP and E.piphany. READ MORE>>.

Sales 100

Sales Marketing Software Development Software 100

socalTECH

OCTOBER 11, 2011

Carlsbad-based Medsphere Systems , which develops open source healthcare software, said today that it has named John Bright as Vice President of Sales and marketing. Medsphere develops a suite of clinical support products and services focused on electronic health record systems.

Sales 140

Sales Marketing Research Software 140

socalTECH

APRIL 12, 2011

Chatsworth-based MRV Communications , the developer of optical communications and networking equipment, said today that it has name David Stehlin as Senior Vice President of Sales and Marketing of its Optical Communications System Division.

Sales 185

Sales Chatsworth Marketing Networking 185

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. READ MORE>>.

Research 133

Research Marketing Santa Barbara Sales 133

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. In the technology sector where I most often play, extended unplanned software development cycles account for the majority of these corporate failures.

Venture Capital 296

Venture Capital Product Marketing Resource 296

socalTECH

AUGUST 8, 2018

Carlsbad-based MaxLinear , which develops radio frequency, analog, and mixed-signal integrated circuits, said this morning that it has named Michael Bollesen as its new Vice President of Worldwide Sales. Bollsen was most recently at Cypress Semiconductor, most recently serving as President of Cypress China. READ MORE>>.

Sales 100

Sales Marketing Develop Development 100

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141

Marketing Startup Social Media Technical Review 141

socalTECH

DECEMBER 15, 2011

Anaheim-based Fisker Automotive , the developer of electric vehicles, announced yesterday that it has named Richard Beattie as Chief Commercial Officer. The automaker said that Beattie will be responsible for the firm's global marketing, sales, and customer service divisions.

Sales 133

Sales Marketing Customer Custom 133

socalTECH

MAY 5, 2017

Los Angeles-based TaskUs , which provides business process outsourcing, said this week that it has named Jarrod Johnson as Senior Vice President of Sales. Johnson was most recently SVP of Sales, Marketing, and Client Development at FacilitySource, and also had served at IBM and Xerox. Johnson will be based in Dallas.

Sales 113

Sales Outsource Development Outsource Santa Monica 113

socalTECH

MAY 8, 2018

San Diego-based Inseego , which develops mobile products for the enterprise and other markets, said on Monday afternoon that it has named Rick Harris as Senior Vice President, Enterprise Sales for the Americas. Inseego said Harris has more than 20 years of experience in the enterprise sales area. READ MORE>>.

Sales 100

Sales Symantec IBM IBM 100

socalTECH

SEPTEMBER 3, 2019

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113

Sales Startup Custom Development Framework 113

socalTECH

NOVEMBER 16, 2010

Azusa-based Contour Energy , the developer of advanced battery technology, said today that it has named Joe Carcone as Vice President of Sales and Marketing, and also promoted Dr. Simon Jones to Vice President of Technology. Carcone joins the firm from PowerGenix, where he was Vice president of Marketing and Sales.

Sales 169

Sales Azusa Marketing CalTech 169

socalTECH

JULY 31, 2014

Santa Barbara-based call marketing automation software developer Invoca , which is led by Jason Spievak, said yesterday that its systems have converted $2.5 billion in sales for its customers since the company was founded. billion of those sales came in the last 12 months. Invoca said that $1.7 READ MORE>>.

Sales 124

Sales Santa Barbara Software Development Marketing 124

socalTECH

JANUARY 25, 2013

Are you a videogame developer heading out on your own? There was a time in console and PC game development when developers could enter a publishing agreement and retain the rights to the IP they created. Maybe an ex-THQ employee hitting the streets?

Develop 140

Develop Development THQ IP 140

socalTECH

JANUARY 24, 2018

Playa Vista-based Appetize , which develops tablet-based, modern point-of-sale (POS) technology for the food service and retail market, has raised $20M in a Series B funding, the company said on Wednesday morning.

Sales 124

Sales Funding Capital Services 124

socalTECH

MARCH 8, 2017

Los Angeles-based Conversion Logic , a developer of marketing analytics software, announced this morning that it has raised $9M in a Series A funding. The company said it will use the new funding for sales and marketing, data science and engineering efforts. in total funding. in total funding. READ MORE>>.

Marketing 133

Marketing Tool Los Angeles Software 133

socalTECH

DECEMBER 15, 2015

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development.

Marketing 100

Marketing OpenX Demand Sales 100

Startup Professionals Musings

JULY 1, 2017

The problem is that professional investors (angels and venture capitalists) want a proven business model before they invest, ready to scale, rather than the more risky research and development efforts. Exchanging your services for services is possible with legal counsel, accountants, engineers, and even sales people.

Develop 70

Develop Development Product Startup 70

Both Sides of the Table

FEBRUARY 5, 2011

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 316

Sales Startup Pricing Customer 316

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286

Sales Newsletter Technical Review Activity 286

TechCrunch LA

OCTOBER 27, 2020

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. As developers embrace Kubernetes, Replicated launches tools to manage its deployments. “Once we started building on that success. .”

Software 224

Software Tool SaaS Los Angeles 224

Startup Professionals Musings

AUGUST 3, 2022

The concept of “ force multipliers ” originally was developed in military science, but certainly applies equally well to business. In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. Of course, such actions are equally applicable to businesses at any stage.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

OCTOBER 28, 2014

Santa Barbara-based optical switching technology developer Calient Technologies said this morning that it has named Erik Leonard as its Senior Vice President of Sales. Leonard had most recently been Vice President of Sales for its Service Provider and Digital Entertainment markets area. READ MORE>>.

Sales 113

Sales Technology Santa Barbara Entertainment 113

socalTECH

MAY 7, 2015

Santa Barbara-based ShipHawk , the online marketplace for packing and shipping, said today that it has appointed Erica Deas to its sales team. Deas was previously Senior Director of Mid-Market Sales at Tapjoy. ShipHawk said Deas will take over the daily operations and development of its SaaS sales team.

Sales 100

Sales Santa Barbara SaaS Capital 100

socalTECH

AUGUST 19, 2014

Epicor Software , the developer of supply chain management software which has its roots and still has significant operations in Orange County, is off the block, after its private equity investors did not see enough interest--or high enough prices--for the business. The news on that move came in May. Apax bought Epicor back in 2011.

Orange County 153

Orange County Sales News Equity 153

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Explore municipal development resources. Conduct your own customized market research.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

JANUARY 24, 2018

Playa Vista-based Appetize , which develops tablet-based, modern point-of-sale (POS) technology for the food service and retail market, has raised $20M in a Series B funding, the company said on Wednesday morning.

Sales 100

Sales Technology Funding Capital 100

socalTECH

NOVEMBER 6, 2014

Irvine-based security software firm CrowdStrike has named a new marketing chief Wednesday, saying that it has appointed Johanna Flower as its new Chief Marketing Officer. CrowdStrike is developing endpoint threat detection and protection software. crowdstrike marketing websense executive security' READ MORE>>.

Marketing 147

Marketing Sales Software Develop 147

socalTECH

OCTOBER 16, 2013

San Diego-based driver monitoring systems provider SmartDrive Systems announced this morning that it has named Michael Baker as its new Vice President of Worldwide Sales. SmartDrive Systems develops video analysis and telematics products for the fleet and transit market. READ MORE>>.

Sales 138

Sales San Diego Services Marketing 138

SoCal Tech Calendar

JUNE 6, 2019

Wednesday, June 12, 2019 -- DigiMarCon West 2019 - Digital Marketing Conference and Exhibition. Hear from some of the most audacious and thought provoking speakers in the digital marketing industry. DigiMarCon West 2019 is your chance to. See [link].

Conference 100

Conference Marketing Santa Monica Los Angeles 100

socalTECH

JULY 24, 2014

The company--which originally started in Austria--set up shop here two years ago to further expand its footprint in the US, and most recently hired away the entire Los Angeles marketing team of crosstown CRM software developer Nimble. We''re gaining approximately 25 customers a month, and until now we had no marketing.

Sales 229

Sales Startup Software Customer 229

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

Berkonomics

JULY 13, 2023

Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory. Assign one of our corporate employees to support sales and installation efforts by all distributors. Each distributor should be capable of generating $1 million in business by year two.

Resource 156

Resource Examples Tool Sales 156

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.

Sales 346

Sales Startup Technical Review Customer 346