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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133
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6 Expansion Realities To Penetrate Worldwide Markets

Startup Professionals Musings

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134
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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

This is the approach many startups take when they communicate their story to the market. Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Share and Enjoy. Sound crazy?

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ChargerHelp raises $2.75M to keep EV chargers working

TechCrunch LA

After an onsite visit, a technician then typically shares data with the customer, and then steps are taken to order the correct and specific part — a practice that often doesn’t happen today. It was here that she spotted a gap in the EV charging market. ChargerHelp takes a workforce-development approach to finding employees.

Incubator 287
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233
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Los Angeles-based Ficto launches its Quibi competitor — with Niantic as a content partner

TechCrunch LA

Shows on the platform at launch include a gameplay-focused series built around the augmented reality game, Ingress , developed by Niantic , the game studio behind the massive AR hit Pokemon Go. Series run anywhere from three to ten episodes and there area an additional twenty shows that are currently in production now.

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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

It provided an industry-leading graphic development interface, but was not so strong on modeling and simulation. As a result, we shared in capturing a new high-end market, without major new marketing or development. Here is a summary of each: Complementary strengths allows extended market penetration.

Startup 173