Why should you explain WHY?
Berkonomics
AUGUST 4, 2022
In my early journalism classes, I was taught the five “W’s” of good news stories, and that most should be in the first paragraph at that. What about hiding the “why” from employees or investors? Remember the five “W’s?”. Who, what, when, where and why are the five, with sometimes a “how” thrown in for those followers of the macabre.
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