Startup Professionals Musings

FEBRUARY 11, 2010

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 55

Summary Writing Competition Metrics 55

Startup Professionals Musings

DECEMBER 3, 2022

For example, with a strong background in traditional marketing, you may reposition yourself as a digital marketing expert, with a much better opportunity. Launch a personal marketing plan for visibility. Build a personal marketing plan, as you would for a new product, including regular highlight reports, progress, and results.

Social Media 125

Social Media Summary Startup Mentor 125

Berkonomics

FEBRUARY 21, 2019

I cannot tell you how many times I have seen executive summaries of business plans in which the entrepreneur seeks $5,000,000 to build the business. First, few startups can use that much money today with all the virtual services available and increasingly inexpensive methods of development, prototyping and marketing.

Startup 120

Startup Invest Summary Resource 120

InfoChachkie

SEPTEMBER 4, 2012

Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As such, the primary goal of your executive summary is to open the door to an in-person meeting. Entrepreneurs routinely seek my advice regarding their executive summaries.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

TechCrunch LA

MAY 11, 2018

Ninebot and Xiaomi are the current champions in the scooter manufacturing market, and locking in their supply may cut off a big source of hardware for competitors Spin and LimeBike , both of which used Ninebot and Xiaomi for scooters. Meanwhile, other companies in the market believe that this agreement is much less than it seems.

Santa Monica 228

Santa Monica San Diego Summary Los Angeles 228

TechEmpower

AUGUST 21, 2023

Other common scenarios that we’ve seen: Scaling and new markets: Your company and product are established, and now you’re scaling or going after new markets. Keeping up with the competition: You’re a market leader in a fast-growing field. Detailed Findings: For each of the areas in the executive summary, we provide the details.

Technical Review 260

Technical Review Development Team Review Software Review TechEmpower 260

Both Sides of the Table

FEBRUARY 6, 2019

If you want the whole deck you can find it on SlideShare but I’ve written up a short summary with commentary below. In fact, the “traditional VC” market has only grown 14% per year and mega-rounds now account for nearly half of the dollars in the industry. More on that later.

Venture Capital 292

Venture Capital Capital Startup Funding 292

Both Sides of the Table

MAY 14, 2018

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. Competition isn’t won or lost by your marketing decks?—?it’s What should be in your deck?

Funding 239

Funding Venture Capital IP Email 239

Berkonomics

FEBRUARY 20, 2014

My experience personally reviewing over three hundred executive summaries each year, all sent to me unsolicited, seems to bear out the truth in Tyson’s statement. The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market. Email readers, continue here.]

Startup 245

Startup Summary Metrics Class 245

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 60

Customer Custom Marketing Social Media 60

Tech.Co

JUNE 3, 2022

. “This latest data demonstrates that the SMB rent crisis has reached a new and concerning 2022 pinnacle, regarding both rent delinquency and soaring rent costs,” Alignable explains in a summary. Please fill in your email. Sign up to the Tech.co newsletter. Please fill in your name. Please verify before subscribing.

Report 152

Report Newsletter Pricing Startup 152

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 58

Marketing Startup Social Media Newsletter 58

Berkonomics

FEBRUARY 14, 2019

My answer always varies as I examine each deal, sometimes deferring and passing on an investment because of an uneasy feeling about the entrepreneur, even if the business plan seems able to capture the market. And what if that person admitted immediately that he or she had no team and was not the person to take this plan to market?

Venture Capital 120

Venture Capital Entrepreneur Ideas Summary 120

Berkonomics

FEBRUARY 14, 2019

My answer always varies as I examine each deal, sometimes deferring and passing on an investment because of an uneasy feeling about the entrepreneur, even if the business plan seems able to capture the market. And what if that person admitted immediately that he or she had no team and was not the person to take this plan to market?

Venture Capital 120

Venture Capital Entrepreneur Ideas Summary 120

Both Sides of the Table

SEPTEMBER 20, 2014

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. It consumes time and energy and the payoff doesn’t come for a long time.

Press 341

Press Startup Email Sales 341

Startup Professionals Musings

FEBRUARY 15, 2023

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Equity 139

Equity Social Media Startup Summary 139

Startup Professionals Musings

DECEMBER 3, 2021

Be consistent is their application, and provide contact information for both phone and email access. These are all minimal-cost survival marketing efforts. In summary, a startup with no website, or a website with no credibility will kill your business. Offer support assistance and guarantee. Follow-up for customer satisfaction.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

MARCH 21, 2021

Serious investors expect founders to have their homework done before the first interaction – documented executive summary, business plan, and financial model. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. Investor negotiations. Product development.

Activity 133

Activity Startup Ideas Technical Review 133

Berkonomics

FEBRUARY 24, 2012

I cannot tell you how many times I have seen executive summaries of business plans in which the entrepreneur seeks $5,000,000 to build the business. First, few startups can use that much money today with all of the virtual services available and increasingly inexpensive methods of development, prototyping and marketing.

Resource 180

Resource Invest Summary Startup 180

Berkonomics

FEBRUARY 10, 2012

My answer always varies as I examine each deal, sometimes deferring and passing on an investment because of an uneasy feeling about the entrepreneur, even if the business plan seems able to capture the market. Email readers, continue here.]

Venture Capital 240

Venture Capital Entrepreneur Summary Incubator 240

Both Sides of the Table

SEPTEMBER 17, 2011

I usually judge people’s reactions not by the comments section of my post (where people are a little bit more polite so you get selective bias) but by the private emails I get. Still, I’ll bet that functionally you divide areas of competence like sales & marketing, product, engineering, biz dev, etc. and my favorite].

Startup 292

Startup CTO Hire Sales Email 292

Startup Professionals Musings

MAY 18, 2020

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Social Media 169

Social Media Startup Equity Summary 169

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.” If a VC “ghosts you” (i.e.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. I often send the introduction email and then a second email to the reference to say, “This reference is really important to me.

Funding 336

Funding Venture Capital Startup Email 336

Tech.Co

MARCH 5, 2020

Without physical branches, it’s a digital-only service, with assistance and support available via live chat, as well as phone and email. This is according to the UK Payment Markets Summary 2019 report published by UK Finance, a collective representing the banking and finance industry in the UK. How does Monzo work?

Summary 114

Summary Startup Report Sites 114

Both Sides of the Table

FEBRUARY 25, 2019

this requires a strong knowledge of market data, employee performance, company performance relative to market and available resources?—?cash Some board members spend all of their time in the meeting on electronic devices doing email or even checking social media. Summary: Making Your Board More Effective Chose the right members.

Startup 269

Startup Venture Capital Layoffs Resource 269

Startup Professionals Musings

FEBRUARY 20, 2019

Be consistent is their application, and provide contact information for both phone and email access. These are all minimal-cost survival marketing efforts. In summary, a startup with no website, or a website with no credibility will kill your business. Offer support assistance and guarantee. Follow-up for customer satisfaction.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

InfoChachkie

SEPTEMBER 19, 2012

Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Class 231

Class Startup Santa Barbara RSS 231

Both Sides of the Table

SEPTEMBER 12, 2010

I recently got an email from a friend who had been approached by a well known VC. He sent me an email asking whether the approach was real and whether he should take it seriously. Here is the email he received (reprinted without names with his permission). Why do VCs send generic outbound emails like this?

Venture Capital 294

Venture Capital Entrepreneur Email Equity 294

SoCal CTO

DECEMBER 19, 2012

You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. Just make note of it in the document and/or in an email when you send it. It would be great to get notes and summaries from these. The business canvas model is a good short list.

Develop 354

Develop Development Technical Review CTO Coach 354

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. TWIVC Summary – Richard de Silva. So it is a combination of markets and people. The contextual ad market was attractive. I’m now back & ready for action. Thank you. (if

Capital 265

Capital Venture Capital Veoh Startup 265

Both Sides of the Table

MAY 28, 2018

Of course the VC is looking to have specificity in how you plan to spend the money you’re going to raise and plans that show a pie chart that says, “25% on marketing, 30% on technology and R&D, 20% on infrastructure, 25% on G&A” do not get funded. Summary Raising money is a daunting process. Yes, I see plans this pedestrian.

Venture Capital 247

Venture Capital Capital Funding Demand 247

Startup Professionals Musings

SEPTEMBER 18, 2010

The Executive Summary for a bank lending plan should be a literal summary of the entire business plan, with a paragraph roughly devoted to the product/service, market, industry, marketing, and management. Make the repayment terms as clear as possible at either the beginning or end of the Executive Summary.

Writing 97

Writing Summary Ideas Research 97

Tech Zulu Event

MAY 6, 2011

At its release, email was heralded as the best thing since the facsimile aka the fax machine. Well email may be the savior of the Western world’s time, but like all great inventions of the last century, it could use a little help. This part is significant because if no one ever responded you probably wouldn’t remember them.

Email 102

Email Platform Web Summary 102

Both Sides of the Table

APRIL 13, 2011

Or, as always, summary notes available below. The value of Pitch Decks; Brad’s personal preferences on deal presentation; and Brad’s practice of accepting cold approaches via email. But, in fact, I would rather have an executive summary than a pitch deck. Very few people can do a good job with a presentation that is emailable.”.

Venture Capital 288

Venture Capital Startup Technical Review Software Review 288

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Social Media 55

Social Media SEM Startup Advertising 55

Both Sides of the Table

MARCH 31, 2012

I got an email recently from my friend & fellow VC, Jeff Bussgang from Flybridge Capital Partners in Boston. In my post I specifically talked about the integration of marketing and sales. Marketing job in working with sales people is twofold: A. In Summary. And that leads me to today’s post.

Startup 319

Startup Sales Course Competition 319