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But what has really killed me is email. I live in email hell. And for the last few evenings I decided to get through email rather than blog. I’m always so completely behind on email. I have a love / hate relationship with email. Email is a chore. People expect too much when they email you.
I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.
Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.
But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. Write out the topic and maybe even the blog title. I wanted to write about the top 10 attributes of an entrepreneur.
The momentum from an old decision that took lots of effort to implement is worth something to a marketing professional. Email readers, continue here.] Recently, I received a hand-written letter from two co-CEOs of a company I had helped out with a few hours of time. So email was out. What should I do?
I’ve always thought about writing a few posts on features in products that drive me nuts. We all use email in our daily lives. For the most part you send emails to one or many people and you include them all in the “to&# field. Emailing a list for an event - When I email a large group I almost always use bcc.
I’m not omnipotent so I can’t use market power to influence your behavior. Even writing this could hurt me. I writing as a friend. I use you more than email now. I hate email, by the way. I use it because it was the best mobile client in the market for Blackberry devices. I don’t want that.
They get pissed off if a senior executive at Google doesn’t take a meeting with them, if people are late to their meetings or if they have emails that are unreturned. The 70% of entrepreneurs that simply can’t get past an un-responded-to email. You need to know how to write good & action oriented emails.
In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Email updates frequently. Key point – if your emails are as long as my blog posts you’re forked. Make your emails actionable.
A smart young marketing exec? You send them update emails. Help them write other stories. One day they’ll write yours. Talented brand sales people? If you wait until you need to fill somebody in a roll you’re losing valuable time as an entrepreneur. You invite them to cocktail parties. 50 coffee meetings.
I guess let’s file this under sales & marketing advice. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. I didn’t want to run out of things to write about in the first 6 months.
As a market we seem to be incapable of temperance. And even the best teams combined to create big innovations sometimes don’t time markets well, are surprised by unexpected technology breakthroughs by competitors or just don’t find the magic the leads to mass customer adoption. I started by writing 3-4 times / week.
We all know that funding markets have changed for startups. So I recommend a high-level “state of the company” email a couple of times a year but a message that you assume might get shown to others. We are doing what we do – writing larger checks and playing an active role at the company.
He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes. In his early career he realized the importance of email lists.
On this blog I’m often trying to combine lessons for entrepreneurs and market commentary. I have long wanted to write about FNAC (feature, not a company) because it’s part of my normal lexicon to push teams that present to me to think harder about where the economics in their industry is coming from. It lingered.
Profile Blurbs and Writing Prompts Let’s look at our job matching site in more detail. This gives Mark more control over the process, without requiring him to write much, and gives the LLM more to work with. The LLM didn’t just write a blurb for Mark, it wrote the blurb that Mark would have written, if only he’d had the words.
So I thought I’d write a post about how I drive my personal creativity. (A The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. When I write a blog post I often see the words before I write them. These are all creative processes.
In writing anything positive about any of the companies I’m not suggesting that it means that I prefer them to any of their competitors. Also, some of the deals I write about I have actually seen as part of their fund raising process. This is the market that Wonga serves and they are killing it! Big market.
You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. So they set out a grass route’s effort to go directly to the market. There has been all sorts of discussions about marketing on blogs lately.
I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). Today we’re in a world where 10 accelerators are bombarding you with emails to meet their 10-15 companies. They worry too much about missing out on a deal. I don’t.
This is a blog post I really didn’t want to write. I didn’t want to write it because I have mixed feelings about AngelList. I didn’t want to write it because the bloggosphere doesn’t always do nuance well. So why I am writing it then? As Shervin said, it’s just email. A few reasons.
I CERTAINLY opened myself up to attack by writing my original blog post about job hoppers with some incendiary language and tone. I mostly get hammered on HN if I write about a controversial topic like criticizing Apple (in fact, what prompted me to write this post today was that I was asked on Twitter to write a post about Facebook.
In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.
Guy, how would your 2004 book, Art Of The Start , differ, if you were writing it today? If I were writing the book today, there would be a whole chapter or two…about how to use Facebook and Twitter. In Art Of The Start , you encourage your readers to be responsive and to strive to return emails within 24-hours.
Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. Of course you need a new angle to get a journalist interested because they don’t simply want to write what everybody else has covered. Just like negative press hurts.
I told him only 2 weeks ago when we were in London together that I wanted to write a blog post that has been in my head for 2 years. Dave is terrible with email. He’s so bad that his email auto-responder tells you he likely won’t email you back. He doesn’t email you. I’ve been told so. Not the Dave I know.
You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. an email) to about 35 people. If you want to be kept informed just send me an email and let me know that you''re in, and that was it.
Twitter, by contrast, started as an open platform where people let anybody see what they were writing. People write their thoughts knowing that anybody else can see them. Capture the data – the currency of online direct marketing prior to Twitter was the email address. So why is this important for businesses?
This is to drive marketing and any IT or infrastructure spend can be seen as such. He started by using email (send your eCard to a friend) and there he sees 3-4 clicks back per share action. The bigger aha was using the information from the social graph to drive marketing. Here’s the link. Why do a freemium model?
The “more traction&# feedback is a very typical scenario is a down market economy like the one we’re in. It’s marketing 101 for tech companies in terms of how you market to customers. It’s marketing 101 for tech companies in terms of how you market to customers. VC’s are the same.
Evidence of validation manifests itself in many forms and is derived from a variety of market forces. As shown below, the most impactful form of traction is when your venture repeatedly convinces rational, third-party customers to happily part with their hard-earned cash, at a market price, in exchange for your solution.
Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.
As executives we’re all seemingly accessible at any moment to anybody via email, Twitter, Facebook, LinkedIn or Text. Meeting a lot of candidates to find your head of marketing is all well and good but if 3 months later you still have no one in the role you’re still down a person. Get non-core things out of your way.
That’s a reason why some are quick to portend “a new bubble” but this post sets out to show that would be a misunderstanding of the market and in fact by historic levels this may be amongst the best times to invest in seed and early-stage funds. More on that later. If you look even more closely you’ll see just how skewed the data really is.
Well, aside from it showing discipline and intelligence – we always get flooded with emails when we recruit and when you have to manage volume you need to go for obvious filters. Plus, show my you can write! I’m already 2 weeks late in writing this blog post as my partners keep reminding me. What is the timeframe?
I wrote a version of this post four years ago but given the hectic nature of today’s tech markets I thought it was worth revisiting and updating. I wrote him the following email. We write that into the calendar entry so that I (and any my partners) know this and would only reschedule if extremely urgent.
Best damn marketing tool by an order of magnitude. Over the past 12 months, I've had roughly 284,000 people come visit that site and get exposed to things I write. Be interested in what they write. Plan out how you will interact with what they are writing. Separate Blogging from Marketing. It has changed my life.
So why is online video such an attractive market to build a startup? These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. But a market in which every network competes to sign up the largest talent by throwing rev share deals at them is also stupid.
This is part of my ongoing series “ Start-up Lessons. &# If you want to subscribe to my RSS feed please click here or to get my blog by email click here. I’m reluctant to put it into writing because people get so passionate about this issue and many disagree. Research your market. Register a company.
Writers can log into our site, upload their project, and select from over 4,000 markets, and send their work out to the world physically with a single click. In their case, people write their scripts on a web site, and when they're done, they can submit them to contests with a single click.
VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. I thought I’d write a post about how to talk about valuation at a startup and give you some sense of what might be on the mind of the person considering funding you. After all?—?we
You may recall that Microsoft planned a new file system for Vista, but pulled the file system from the product before release, and has not released the WinFS file system yet as of this writing, years later. It is interesting to note that not many of us even remember this “feature” let alone miss it.
I’ve remained a skeptic about the BBB and as a result of an email I received a couple of weeks ago from them, I have raised the skepticism threat level. So here’s the email I received: Eric, My name is Chad Ratliffe emailing from the Better Business Bureau. That’s how we do business at Make It Work.
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