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Earbuds lets audiences stream the playlists of athletes, entertainers and each other

TechCrunch LA

The company is one of a growing number of startups trying to rejuvenate the music streaming market by combining it with social networking so that audiences can listen to the playlists of their favorite athletes and entertainers… and their friends. That site focuses on connecting people with similar musical tastes.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 139
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10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Here are his key recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content. Also, a site map helps people understand the topology of your website.

Web 96
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EQAL Powers Site For Earth Balance, Whole Foods Market

socalTECH

Los Angeles-based EQAL , the social entertainment and media firm known for lonelygirl15, is powering a new web site for Earth Balance and Whole Foods Market. It appears that the new holiday baking community is also tied to two other sites being run by EQAL, one for Alicia Silverstone and the other for Alison Sweeney.

Sites 178
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Myspace Sets Entertainment Head

socalTECH

Beverly Hills-based Myspace , the online social entertainment site now owned by Specific Media, said this morning that it has named Roger Mincheff as President of Myspace Entertainment. READ MORE>>.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127
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How Laudville Is Bringing Your Entertainment Life Together

socalTECH

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. Phoebe Scott: I started Laudville, because I consume a lot of entertainment of all kinds. What is Laudville?