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Amazon Santa Monica Shindig Likely To Revolve Around New Kindle Fire, Touch

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The big announcement party that e-commerce giant Amazon.com has set for Santa Monica airport's Barker Hanger looks to be all about the Amazon Kindle Fire, and Amazon Kindle Touch, as the firm bragged this morning that it had "sold out" of its Kindle Fire. Kindle Fire is Amazon's tablet PC, which is based on Android. READ MORE>>.

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March Capital Backs Nifty Games In $3M Funding

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Santa Monica-based venture investor March Capital is one of the lead investors in a new, video game publishing startup called Nifty Games , in a $3M funding round, announced on Tuesday by Nifty Games. He also was founder of Massive In-Game Advertising (acquired by Microsoft in 2006), among other firms.

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Jukin Media Names CFO, CPO

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The company said it has named Mike DeMartino as Chief Financial Officer, and Anton Reut as Chief Product Officer & Executive Vice President of Operations. DeMartino was previously at Caesar's Interactive Entertainment and Playtika Santa Monica, and Reut was previously at Onestop Internet.

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Fair Boosts Executive Team

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Santa Monica-based vehicle subscription startup Fair , led by longtime automobile and startup veteran Scott Painter, is boosting its executive team, saying on Monday that it has added three new executives to its team.

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Sixgill Snag $27.9M

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Santa Monica-based Sixgill , a developer of Internet-of-Things, sensor software, has raised $27.9M Sensor is led by longtime tech veteran Phil Ressler, who previously has served at Bottlenose, Lumenz Networks, MyGreenlight, Big Stage Entertainment, Clearstone Venture Partners, and many other companies.

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Burstly Snags Rovio Exec Responsible For Angry Birds Advertising

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Santa Monica-based mobile app monetization and testing developer Burstly has snagged away an executive from high profile mobile games maker Rovio. Rajamaki was previously head of advertising for Rovio Entertainment''s Angry Birds franchise, serving as Vice President of Advertising Operations. READ MORE>>.

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Microsoft Opens Xbox Studio In Los Angeles

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Santa Monica has just gotten yet another boost in its bid to become the capital of Silicon Beach, as Microsoft said this week that it is opening up a new, 125-person strong entertainment studio in the city as part of an effort to create interactive content for the Xbox.