Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They basically help companies get sold and help buyers determine which companies to buy.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

DECEMBER 4, 2019

Maybe starting a new business isn’t your passion, but in these days of rapid change, where everyone is dealing with uncertainty, I believe that thinking and acting like entrepreneurs will help you get ahead in any profession. So how do good entrepreneurs do it, and what do they do that everyone can learn from?

Entrepreneur 116

Entrepreneur Mentor Competition Study 116

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Even great products need great marketing “content” to fuel the ascent of their online message.

Content 146

Content Newsletter Competition Writing 146

socalTECH

MARCH 28, 2019

Earlier this month, the annual Montgomery Summit conference was held in Santa Monica, including a special portion of the conference dedicated to the Rise of the Female Entrepreneur. I got started in investment banking, focused on helping medical companies buy technology companies, and then later in the enterprise space and in the cloud.

Capital 162

Capital Entrepreneur Invest Artificial Inteligence 162

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Then write it down. People won’t flock to marketing materials.

Customer 93

Customer Custom Marketing Tips 93

Both Sides of the Table

MARCH 1, 2010

I call it the entrepreneur thesis. I’m not talk about the age old debate amongst investors whether you back entrepreneurs, markets or products (or as people like to hedge – product / market fit). It’s entrepreneurs I back. I’m on the record as saying I’m 70% management, 30% market. A thesis.

Entrepreneur 321

Entrepreneur GRP Partners Venture Capital Invest 321

Both Sides of the Table

MARCH 1, 2011

To be a great entrepreneur you really do need talent. You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. So they set out a grass route’s effort to go directly to the market. And they have done hundreds of them.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Startup Professionals Musings

NOVEMBER 15, 2013

If you are one of the new age of entrepreneurs who hates the thought of doing a business plan as a first step in starting your new venture you will love this message. Market research techniques for trying to predict the market’s response to a new venture can be costly and are often unreliable. Get started and get some momentum.

Writing 102

Writing Startup Entrepreneur Capital 102

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content.

Marketing 232

Marketing Funding Content Writing 232

InfoChachkie

JUNE 3, 2013

Consistent with the statistics cited in Why Entrepreneurs Hate (Most) MBAs , the large majority of John and Kyle''s classmates accepted positions at investment banks and consulting firms upon graduation. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". According to John, "So, we, we sent.(an

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

JANUARY 31, 2021

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. An entrepreneur who can’t manage a plan, probably won’t be able to manage the new business.

Sample 137

Sample Writing Mentor Content 137

Startup Professionals Musings

JULY 5, 2023

Some entrepreneurs start polling venture capitalists for that multi-million-dollar investment before they even have a business plan. Every entrepreneur needs help and support along the way, from developing the initial idea, to selling off the successful business (exit strategy). Don’t waste your resources on the wrong ones.

Startup 122

Startup Funding Organization Incubator 122

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. This started as a post in which I was going to write out tips to personal branding and became in stead an essay of my own branding journey. That was fine with me – the market is the market.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 20, 2013

Brad Feld seems to write books faster than I can read and write about them. He teamed up with his wife, Amy Batchelor , to write about about the impact that entrepreneurship has on relationships and what to do about it. This time he has written a book that is far more important than most management books you will read.

Entrepreneur 370

Entrepreneur Startup Writing Social Network 370

Startup Professionals Musings

SEPTEMBER 22, 2018

As an angel investor and a mentor to aspiring entrepreneurs, I’m always disappointed to see founders who seem stressed out most of the time, and more annoyed than energized by the abundance of challenges they see in building their startup. Investors and strategic partners look for entrepreneurs who can execute.

Entrepreneur 100

Entrepreneur Startup Activity Ideas 100

Startup Professionals Musings

SEPTEMBER 12, 2022

Maybe starting a new business isn’t your passion, but in these days of rapid change, where everyone is dealing with uncertainty, I believe that thinking and acting like entrepreneurs will help you get ahead in any profession. So how do good entrepreneurs do it, and what do they do that everyone can learn from?

Entrepreneur 127

Entrepreneur Mentor Competition Study 127

Both Sides of the Table

OCTOBER 22, 2010

On why you should be an entrepreneur, “A lot of people do what they have to do. He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes.

Entrepreneur 356

Entrepreneur Venture Capital Startup Email 356

Startup Professionals Musings

APRIL 5, 2021

Every entrepreneur wants to know how they can improve their odds on the road to success, and why some entrepreneurs seem to be able to squeeze success out of even a marginal business case. Every existing and budding entrepreneur should internalize these reality principles: Ready yourself as a founder.

Entrepreneur 145

Entrepreneur Course Ideas .Net 145

Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Yet even conversation marketing has to be done right to get customer attention and have an impact.

Marketing 91

Marketing Examples Startup Customer 91

Startup Professionals Musings

OCTOBER 15, 2016

Some people even believe that entrepreneurs must be born with the right genes, and no element of education is relevant. In my view, the most effective entrepreneurs are those with a background of an array of real-life experiences, both positive and negative, as well as good academic and coaching activities.

Entrepreneur 98

Entrepreneur Tips Writing Coach 98

InfoChachkie

JUNE 16, 2016

Entrepreneurs create their own jobs, why shouldn’t they also create their own degrees? As described in Should Millennial Entrepreneurs Skip College? most young entrepreneurs benefit greatly from the college experience. marketing, finance, sales, etc.). Comm 166 Marketing Communication. Communication.

Entrepreneur 100

Entrepreneur Class Course Writing 100

Both Sides of the Table

NOVEMBER 5, 2012

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. This does not mean you shouldn’t solve big, complex problems or write complex code. Most Silicon Valley tech entrepreneurs I know are more like Al Gore.

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

Startup Professionals Musings

APRIL 10, 2023

If you are one of the new age of entrepreneurs who hates the thought of doing a business plan as a first step in starting your new venture you will love this message. Market research techniques for trying to predict the market’s response to a new venture can be costly and are often unreliable. Get started and get some momentum.

Startup 142

Startup Capital Resource Research 142

Startup Professionals Musings

MARCH 6, 2023

Aspiring entrepreneurs who rely only on traditional learning vehicles (teachers, classrooms, and risk-free practice) are doomed to failure in anticipating change today. For entrepreneurs, change is the norm, so you have to relish it before you can make it happen. The act of communicating and writing enhances learning.

Social Media 120

Social Media Startup Entrepreneur Education 120

TechCrunch LA

APRIL 23, 2020

The LIHEAP money is critical for the over 12 million Americans who have recently lost their job, the consortium argues and could also help finance the Department of Energy’s Weatherization program. “Startups and small businesses are the engine of every local and regional economy,” writes Peterson.

Southern California 261

Southern California Los Angeles Rosemead Incubator 261

Both Sides of the Table

AUGUST 30, 2010

My advice to entrepreneurs was and is “ when the hors d’oeuvres tray is being passed take two ” (e.g. So I agreed to offer my current thinking on the economy and what it portends for the VC industry & fund raising for entrepreneurs. raise money now to weather any storms). VCs get paid to “put money to work.&#.

Entrepreneur 298

Entrepreneur Venture Capital Technical Review Startup 298

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. Here are a few examples: Marketing specialists. Writing specialists. We are becoming a society of entrepreneurs. Marty Zwilling.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

JULY 26, 2015

Maybe starting a new business isn’t your passion, but in these days of rapid change, where everyone is dealing with uncertainty, I believe that thinking and acting like entrepreneurs will help you get ahead in any profession. So how do good entrepreneurs do it, and what do they do that everyone can learn from?

Entrepreneur 105

Entrepreneur Mentor Study Competition 105

Startup Professionals Musings

MAY 15, 2021

The most successful entrepreneurs and executives I have seen are savvy business people first, and experts in their field second. The issue in these cases was usually not the technology per se, but the bigger business picture of marketable prices, ease of use, and support infrastructures. Network in the industry as well as outside.

Mentor 139

Mentor Entrepreneur Ideas Networking 139

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Even great products need great marketing “content” to fuel the ascent of their online message.

Content 67

Content Marketing Newsletter Writing 67

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio. I have always worked on early stage products.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Hopefully this article and the accompanying six-minute video will help you avoid learning these mission-critical lessons the hard way. Perform China Syndrome Market Analysis. Grant Exclusivity. Fallacy: Yes.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

Startup Professionals Musings

AUGUST 16, 2020

As an angel investor and a mentor to aspiring entrepreneurs, I’m always disappointed to see founders who seem stressed out most of the time, and more annoyed than energized by the abundance of challenges they see in building their startup. Investors and strategic partners look for entrepreneurs who can execute.

Startup 171

Startup Entrepreneur Activity Ideas 171