Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. No one wants to call an 800-help-line anymore.

Marketing 107

Marketing Technical Review Startup Innocal 107

InfoChachkie

JANUARY 27, 2014

Entrepreneurs typically embrace celebrity investments, while most sophisticated investors prefer to avoid famous entertainment or sports personalities on the cap table. A well known (non-celebrity) tech investor who judiciously adds value, provides reputational validation and is relatively effortless to interact with is ideal.

Entrepreneur 193

Entrepreneur Technical Review Hollywood Southern California 193

Both Sides of the Table

NOVEMBER 5, 2014

Last week a company we enthusiastically backed, uBeam , led by a very special entrepreneur, 25-year-old Meredith Perry , announced a $10 million round of financing. uBeam’s tech does work and I have safely seen it demo’d in the real life many times. Entrepreneurs. ” **.

Technical Review 417

Technical Review Startup Software Review Course 417

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. No one wants to call an 800 help line anymore.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

OCTOBER 18, 2015

If you think you are the perfect fit for the entrepreneur lifestyle, but you’re not yet sure if you’re ready to start your own, then I recommend that you take a job with an existing startup first to validate the culture realities against your dream. Hang out where entrepreneurs meet. Explore investor websites and conferences.

Sample 101

Sample Entrepreneur Technical Review Startup 101

Startup Professionals Musings

DECEMBER 21, 2016

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

Entrepreneur 75

Entrepreneur Technical Review Startup Technical Support 75

Startup Professionals Musings

MARCH 14, 2022

My recommendation to entrepreneurs is to recognize these concerns as an opportunity to make people’s life better, rather than worry and dodge the risk. We all just need your help in managing personal data correctly, and making sure you are part of the solution, rather than part of the problem. Don’t take shortcuts on these.

Customer 137

Customer Custom Technical Review Symantec 137

Startup Professionals Musings

JANUARY 7, 2019

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

Startup 119

Startup Technical Review Technical Support Entrepreneur 119

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

JULY 19, 2019

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology.

Technical Review 87

Technical Review Technology Startup Social Media 87

Startup Professionals Musings

AUGUST 17, 2022

During my many years of mentoring professionals and entrepreneurs in business, I more often see people focusing on how to get their ideas heard , than how to promote themselves. Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today.

Tips 121

Tips Social Media Mentor Technical Review 121

Tech Zulu Event

DECEMBER 10, 2011

South, a solid Santa Monica bar and grill was bustling earlier this Tuesday courtesy of the good people at Tech Cocktail and their winter technology mixer. Noisy, but due to a solidly participative crowd in a mix of business, casual, and in between attire. ” Said the smiling girl at the check-in table.

Technical Review 63

Technical Review Userplane Social Media Santa Monica 63

Startup Professionals Musings

OCTOBER 23, 2015

If an entrepreneur can’t build a culture of excitement and commitment at a startup, the chances of long-term success are negligible. That’s why they insist on spending a day with your team as part of the due diligence process. As a mentor to entrepreneurs, I often get asked what you can do to build the right culture.

Entrepreneur 102

Entrepreneur Technical Review Mentor Training 102

socalTECH

NOVEMBER 7, 2014

This is our second year of creating our list of the top 50 people to watch in Southern California''s technology industry, and it was NOT an easy task. As we found last year, it''s a tough, unforgiving task to narrow down a list of the folks in Southern California''s technology industry to just fifty to watch. Will Kassoy , AdColony.

Southern California 279

Southern California SoCalTech Technical Review USC 279

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. His early experience was at LogMeIn and then he went on to help Xobni, DropBox, LookOut and EventBrite to name a few companies I’m sure you’ve heard of. Success begets success.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

FEBRUARY 22, 2014

My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires. Market your solution and user benefits, not the mysterious technology behind it. business entrepreneur identify theft opportunity privacy startup' Why is everyone so paranoid these days?

Entrepreneur 100

Entrepreneur Technical Review Startup Social Network 100

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Although his focus is naturally on bigger companies, I contend that his recommended strategies apply equally well to entrepreneurs and startups: Demand a mindset of deep thinking for the long term.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

SEPTEMBER 17, 2021

Most aspiring entrepreneurs believe that a great idea alone will assure business success. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. Entrepreneurs set the price of their solution based on their costs, and their perception of value.

Sales 139

Sales Training Startup Customer 139

Startup Professionals Musings

SEPTEMBER 11, 2015

Most aspiring entrepreneurs believe that a great idea alone will assure business success. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. Entrepreneurs set the price of their solution based on their costs, and their perception of value.

Sales 106

Sales Entrepreneur Customer Custom 106

Startup Professionals Musings

APRIL 26, 2014

Many entrepreneurs fantasize about days longer than 24 hours, convinced that their new venture could change the world, if they just had more time. However, this topic is particularly critical to entrepreneurs, who struggle with challenges and crises every day that they didn’t anticipate.

Entrepreneur 105

Entrepreneur Technical Review Email Social Media 105

Both Sides of the Table

FEBRUARY 23, 2015

For some aspiring to be tech entrepreneurs, I often suggest a two-step process, as I argued in this post that “ The First Startup Founder You Need to Invest in Is You.” He or she has worked at some very successful big technology or media companies and went to a great school. I saved my main point for last.

Technical Review 150

Technical Review Startup Venture Capital IP 150

Startup Professionals Musings

MAY 8, 2023

As I work with aspiring entrepreneurs and business professionals, I often hear about stress and disappointment from a great idea or innovation that failed for reasons that you don’t understand. Start with a real problem, rather than a technology or solution looking for a problem. Evaluate alternatives that are now available.

Technical Review 120

Technical Review Ideas Study Social Media 120

socalTECH

DECEMBER 27, 2012

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

Dollar Shave Club 272

Dollar Shave Club Technical Review Santa Monica Southern California 272

Both Sides of the Table

DECEMBER 17, 2009

This is part of my new series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I also wonder about the entrepreneur who would sign a term sheet that came from somebody they hadn’t gotten to know over time. Great entrepreneurs pivot.

Entrepreneur 291

Entrepreneur Startup Google Yammer 291

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 19, 2017

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology.

Technical Review 60

Technical Review Technology Startup Social Media 60

InfoChachkie

SEPTEMBER 28, 2011

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE. It wasn’t the Guy fan base.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

FEBRUARY 8, 2016

Successful entrepreneurs understand the difference between a good business relationship with more people and having more friends. In the world of entrepreneurs and startups, professional relationships are critical. These should never be confused with social-media friends that you have never met or hardly know.

Entrepreneur 66

Entrepreneur Social Network Technical Review Social Media 66

Startup Professionals Musings

JUNE 4, 2017

My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires. Market your solution and user benefits, not the mysterious technology behind it. Why is everyone so paranoid these days? Make your company visible, reachable and responsive through social networks.

Entrepreneur 54

Entrepreneur Technical Review Startup Symantec 54

Startup Professionals Musings

DECEMBER 13, 2019

In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

SoCal Delicious

SEPTEMBER 19, 2012

Ten Tech Entrepreneurs Who Are Putting LA on the Map. ” Residents of Northern California (everyone north of Bakersfield) don’t understand how we do it, constantly touting Palo Alto’s tech scene. Miller was even honored as an Ernst & Young “Entrepreneur of the Year” for 2011.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

Startup Professionals Musings

APRIL 18, 2022

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology.

Startup 89

Startup Technical Review Technology Social Media 89

socalTECH

OCTOBER 10, 2012

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach. READ MORE>>.

Product 145

Product Paid Search Advertising Technical Review 145

Tech Zulu Event

SEPTEMBER 12, 2013

TechZulu & Gadget Review present REACH. A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. Speakers: [Moderator] Scot Rubin - Owner NITROPOD /SVP Digital Media Big Door /Cofounder G4TV.

Technical Review 94

Technical Review Technology Activision Entertainment 94

Startup Professionals Musings

MAY 31, 2023

For example, it has long been widely accepted that one of the primary causes for entrepreneur failure in new startups is that many give up too soon. I have seen too many careers and businesses fail due to projects that went off the rails. It’s amazing how quickly these activities lead to leadership or management opportunities.

Startup 121

Startup Satisfaction Technical Review Ideas 121

Tech Zulu Event

JUNE 7, 2013

Stained Glass Labs (SGL), the first Glass and wearable technologies accelerator has launched the world’s first comprehensive app directory and a self-service app publishing portal for Google Glass pre-launched applications. Entrepreneurs will also be able to communicate with the Bloggerati and showcase their products to the world.

Google 87

Google Technical Review Press Software Review 87