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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

Marketing 380
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Three Words Entrepreneurs (and VC’s) Should Take to Heart

Both Sides of the Table

For me, after nearly a decade in the trenches of being an entrepreneur I felt I was un-brainwashed from trying to pretend I had all the answers. We are not to lead them into some vision in our head of how their markets should work. The more self-assured the VC is and the more impressionable the entrepreneur is the worse the outcome.

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Smarter Digital Marketing With Smartify's Carla Bourque

socalTECH

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196
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The Changing Venture Landscape

Both Sides of the Table

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?