InfoChachkie

NOVEMBER 3, 2014

Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

NOVEMBER 29, 2019

As a mentor to many aspiring entrepreneurs, I challenge them to think beyond what I call linear extensions to a current trend, such as another “easier-to-use” app for smartphones, a new dating site for pets, or another niche social network. Great social entrepreneurs are rare.

Entrepreneur 126

Entrepreneur Ideas Resource Examples 126

Startup Professionals Musings

MAY 7, 2023

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Every business leader knows how difficult it is to keep up with a changing market.

Social Network 108

Social Network Training Startup Technology 108

Startup Professionals Musings

JUNE 7, 2023

The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. People who shape the future, like Steve Jobs, did this.

Entrepreneur 118

Entrepreneur Startup Social Network SpaceX 118

Startup Professionals Musings

SEPTEMBER 26, 2022

The successful entrepreneurs I have met and worked with over the years all seem to share that passion for learning, and they see rapid market change not as a problem, but as an opportunity for them to move ahead of the crowd in changing the world. Successful entrepreneurs love to share, but they respond better to pull rather than push.

Startup 142

Startup Case Study Course Entrepreneur 142

socalTECH

SEPTEMBER 1, 2011

Our profile this morning is with Network Automation , a Los Angeles company competing in the IT automation market. Southern California--despite the lack of huge, name brand firms-- has a significant number of enterprise software companies, of which Network Automation is just one. You mentioned the big players in this market.

Networking 214

Networking IBM IBM Pacific Palisades 214

Startup Professionals Musings

AUGUST 15, 2020

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Every business leader knows how difficult it is to keep up with a changing market.

Technology 165

Technology Social Network Training Startup 165

socalTECH

JULY 7, 2010

One complaint we sometimes hear from venture capitalists visiting Southern California for the first time, is the difficulty of finding experienced entrepreneurs and executives. socalTECH.com has mined its proprietary database of high tech companies and entrepreneurs and identified just a few of the repeat entrepreneurs to watch in the region.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

JULY 9, 2022

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. His checklists cover everything from building a vision, to consistently delivering results, for entrepreneurs up to mature business executives. Social Media. Gamification.

Technology 133

Technology Cloud Computing Social Media Networking 133

socalTECH

OCTOBER 10, 2014

LinkedIn is one of the largest social networks, with 300 million users, and we fell that it has a higher quality user base. Max Fischer: There definitely is the idea that LinkedIn is a professional networking site. Max Fischer: We''re in the process of fundraising right now, to fund our future growth and marketing.

Networking 185

Networking Startup Ideas Mobile 185

Startup Professionals Musings

OCTOBER 25, 2021

Contrary to what you might guess, the highest rate of small business and entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. One new incentive is the falling transaction costs and barriers to entry for entrepreneurs of every age. In the U.S.,

Technical Review 126

Technical Review Technical Support Entrepreneur Startup 126

Berkonomics

APRIL 2, 2020

A business making those necessary items ignored the signs of progress and found itself without a market. Take for example, the public’s quick acceptance of Facebook, Instagram, Twitted and other social networking portals, leaving early leader MySpace wondering what happened to their comfortable lead and large fan base.

Southern California 177

Southern California Examples Social Network Press 177

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Reserve the same names on the leading social networks and blogs. Marketing is top priority.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

OCTOBER 19, 2016

The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. People who shape the future, like Steve Jobs, do this.

Entrepreneur 103

Entrepreneur Social Network SpaceX Ideas 103

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Separate marketing from sales for further leverage.

Sales 147

Sales Metrics Guide Startup 147

Tech Coast Venture Network

AUGUST 20, 2010

Personal branding is how your market yourself at networking events and while making connections. Even bigger corporations are acting more like individuals because of the recent shift in marketing. As for individuals, whether a job seeker, consultant, employee or entrepreneur, your personal brand is everything.

Marketing 100

Marketing Networking Google Social Network 100

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. The second piece, is we distribute that across search engines and social networks. The third piece, is monetizing content.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

FEBRUARY 8, 2016

Successful entrepreneurs understand the difference between a good business relationship with more people and having more friends. In fact, the focus on social networking platforms, starting with Facebook, has destroyed the meaning of the word friend and even changed it from a noun to a verb.

Entrepreneur 66

Entrepreneur Social Network Technical Review Social Media 66

Startup Professionals Musings

SEPTEMBER 26, 2020

Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. Entrepreneurs who have been really transformative, like Steve Jobs and Walt Disney, seemed to know how to deal with all the right elements. Seek innovation that begets invention. Innovate or die.

Startup 171

Startup Ideas Entrepreneur Competition 171

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

TechCrunch LA

OCTOBER 23, 2019

The serial entrepreneur behind the Dubai-based online fashion retailer, Elabelz and marketing studio Elephant Nation had always wanted to redesign the shopping experience for how customers actually shopped in stores and online. FlipFit works by creating a social network based on friends and followers.

Social Media 184

Social Media Commerce Los Angeles Social Network 184

Startup Professionals Musings

MARCH 14, 2022

My recommendation to entrepreneurs is to recognize these concerns as an opportunity to make people’s life better, rather than worry and dodge the risk. Make your company visible, reachable and responsive through social networks. Market your solution and user benefits, not the mysterious technology behind it.

Custom 137

Custom Customer Technical Review Symantec 137

Startup Professionals Musings

AUGUST 13, 2022

I still have to tell some entrepreneurs that even with the best idea, they have to move to Silicon Valley to find the investors they need, or they need to move to the U.S. get the attention of the market they choose. Entrepreneurs cite family roots, a sense of neighborhood responsibility, existing professional networks, and more.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

socalTECH

MARCH 3, 2015

However, that process really hasn''t taken advantage of today''s mobile, always-connected, socially networked world. It''s meant to help moms get stuff done quickly, by leveraging their network. It''s interesting to hear about you and Adam--has it been difficult for the family having two parents who are entrepreneurs?

Networking 100

Networking Startup Cornerstone OnDemand Social Network 100

Startup Professionals Musings

SEPTEMBER 13, 2020

The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Anyone can build a new web site, or publish a smartphone app for a few thousand dollars, but getting market penetration requires a lot more. People who shape the future, like Steve Jobs, did this.

Entrepreneur 143

Entrepreneur Social Network SpaceX Ideas 143

Both Sides of the Table

JANUARY 31, 2011

One of the most common questions that entrepreneurs who meet me for the first time like to ask is, “Do you miss being an entrepreneur? I thought I’d talk a bit about the differences I’ve experienced between being an entrepreneur & a VC – you know, from “both sides of the table.&#. On Being an Entrepreneur.

Entrepreneur 384

Entrepreneur Startup Venture Capital Ideas 384

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

APRIL 3, 2015

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

Entrepreneur 101

Entrepreneur Resource Social Network SpaceX 101

Startup Professionals Musings

DECEMBER 21, 2016

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

Entrepreneur 75

Entrepreneur Technical Review Startup Technical Support 75

Startup Professionals Musings

JANUARY 12, 2014

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

Entrepreneur 114

Entrepreneur Resource Social Network SpaceX 114

Startup Professionals Musings

FEBRUARY 22, 2014

My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires. Make your company visible, reachable and responsive through social networks. Market your solution and user benefits, not the mysterious technology behind it. Marty Zwilling.

Entrepreneur 100

Entrepreneur Technical Review Startup Social Network 100

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

Startup Professionals Musings

JANUARY 21, 2013

Many believe that entrepreneurs are born, not made. While I agree that successful company builders usually have a natural inclination to be entrepreneurs, a good education helps polish that apple. We can all point to examples of successful entrepreneurs who dropped out of college, but still went on to make a big impact.

Entrepreneur 105

Entrepreneur Startup Course Education 105

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

SoCal Tech Calendar

NOVEMBER 14, 2009

Thursday, November 19, 2009 -- Using Twitter and Value of Market Intelligence. AccessEN will sponsor a keynote presentation by acclaimed author and columnist Mark Gibbs on the Twitter phenomenon and the value of market intelligence that companies can glean from social network analysis. See [link] (more).

Marketing 100

Marketing Social Network Coach Networking 100

Startup Professionals Musings

JANUARY 31, 2020

In my work with new startups, I often find people who believe that the terms “ entrepreneur ” and “ inventor ” are interchangeable. In my experience, most successful entrepreneurs have indeed created a new product, but most people who claim to be inventors have a hard time starting a business.

Startup 124

Startup Entrepreneur Customer Custom 124