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The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? But DO NOT crocodile into your solution page. Beware of Crocodile Sales. They are seldom productive.

Sales 314
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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Content 104
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What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

(In case it’s not obvious it’s a play on the Nike slogan, “Just Do It.&# ) I believe that being successful as an entrepreneur requires you to get lots of things done. Entrepreneurs make fast decisions and move forward knowing that at best 70% of their decisions are going to be right. This paralyzes most people.

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10 Quotes You Should Never Use Around A Business Plan

Startup Professionals Musings

Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately. Investors are buying part of the business, not the product or service. Both of these approaches are a waste of your time and theirs.

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7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. As an investor, I would like to see one month of sales, and see how that compares to your projections. Free and freemium products need a solid base.

Startup 121
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Mark Suster’s Advice To Emerging Entrepreneurs – “Do Not Do, As I Have Done”

InfoChachkie

As part of UC Santa Barbara’s Distinguished Lecture Series, serial entrepreneur and noted venture capitalist Mark Suster recently shared his advice with a large crowd of emerging entrepreneurs. In the last six weeks, I have been pitched by five entrepreneurs under 20. But our product wasn’t ready for primetime.

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FabFitFun expands its video reach with a new experiment in live programming

TechCrunch LA

FabFitFun is creating a new slate of live programming which will air every day on its Facebook page from 11 a.m. Pacific and is set to feature interactive product showcases, beauty demonstrations, DIY projects, and a game show. FabFitFun expands its empire with a new app for Apple TV and Amazon Fire. 24 to Oct. ”