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53 Questions Developers Should Ask Innovators

TechEmpower

Can you provide specific examples of different types of customers, what they need, and what the system will do for them? How will you be taking this to market? What are some examples of similar brands? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market?

Develop 520
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The Berkus Method: Valuing an Early-Stage Investment

Berkonomics

An example would be a drug development company needing various stages of FDA approval, substituted for “prototype” above. million), but certainly also allowing the investor to put much lower values into each test, resulting in valuations well below that amount. There is nothing wrong with changing the five tests to meet individual needs.

Invest 306
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Know your four “P’s” to build business in a new year!    

Berkonomics

For example: Hire a great sales person then fail to support him or her with a good marketing effort or a properly priced quality product, and that person will be set up to fail, and for reasons you might have fixed. How do you efficiently get your offering from development to market? Then there is the third P performance.

Resource 156
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8 Smart Tips To Soliciting Friends And Family Funding

Startup Professionals Musings

For example, I just read an otherwise impressive business plan last week from a first-timer who asked for $10 million to get started. Use the minimum viable product concept to get revenue early, and allow market and product pivots at minimal cost.

Tips 86
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Three magic questions to increase your sales:   

Berkonomics

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 156
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How to Out Amazon, Amazon

Both Sides of the Table

As a product or service you can often trade short exclusivity periods for the retailer’s willingness to spend marketing dollars promoting your product or give you better merchandising in the physical or virtual store. It is on this last point where Amazon is best positioned to dominate markets. So Why Does This Matter?

Product 296
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389