Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

APRIL 23, 2011

The idea was right but the timing was early and required a pivot into being a software company. Richard coincidentally cites Mike Yavondite’s Qiigo as an example; Mike was a guest on TWIVC later that day. The in invest in IT (Software + Internet + Healthcare). An example is Metacafe, a Highland Capital portfolio company.

Capital 265

Capital Venture Capital Veoh Startup 265

Both Sides of the Table

JULY 14, 2010

Let me give you an example. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. But this leads to organizational drift because staff will continue to produce “work.&#. Similar with product features.

Startup 323

Startup Press Development Team Review SEM 323

socalTECH

MARCH 21, 2011

For example, some of my biggest competitors--such as Flintstones vitamins--have been around for 40 years, have virtually no web presence, and a PageRank of 2. For example, if you put fish oil with copper, you oxidize the copper, and that's that. If you want read about SEO, there are probably 30 million pages on the web about that.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). I like to use the example of a company I backed called MakeSpace because it’s such an easy an obvious market to understand.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

FEBRUARY 15, 2011

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

MAY 5, 2009

Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. Do you have specific plans for the raise?

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

FEBRUARY 13, 2010

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

NOVEMBER 27, 2011

Techniques include search engine optimization (SEO) and paid result placement. " Examples include give-aways, contests, and celebrity stunts that grab attention. Wikipedia started this, but it is also used for technical support, software, and product reviews. No SEM plan means you are missing a huge marketing opportunity.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. Don’t do this.

Marketing 380

Marketing Startup Press Technical Advisors 380

Tech Zulu Event

NOVEMBER 21, 2014

For example, Harley Davidson now has to snap up “harleydavidson.motorcycles” in addition to harleydavidson.com. “Many of our clients need help understanding the mechanics of trademarks on the Internet,” said Dr. George Edwards , a software and Internet IP consultant with Quandary Peak Research.

Conference 77

Conference SEO Software Review IP 77

Startup Professionals Musings

OCTOBER 30, 2010

Techniques include search engine optimization (SEO) and paid result placement. " Examples include give-aways, contests, and celebrity stunts that grab attention. Wikipedia started this, but it is also used for technical support, software, and product reviews. Search engine marketing (SEM). Streaming video. Crowdsourcing.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

socalTECH

MARCH 20, 2009

Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. For example, in Scour, you can do a search for shoes, and read comments about a specific shoe or shoe website, plus you can potentially engage users that left the comment.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Tech Zulu Event

APRIL 10, 2012

I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). One example being CNET : which will allow you to download tons of mobile app files to your computer. I bet there is a lot that would surprise you about the mobile world.

Mobile 82

Mobile Search Engine Optimization SEO Startup 82

Alon Schwartz

DECEMBER 14, 2008

I’m being asked this by technologies, of course, but also from other, non-tech people like private investors, VCs, SEO experts, marketing guys, potential hires, partners, and any random guests that just happen to stop by and say hi to Jason (of course…). The whole notion of a company trying to make money from selling software makes me sick.

LAMP 45

LAMP PHP Java CTO Hire 45

socalTECH

JULY 29, 2009

Milo Sindell: Knowledge Genie is a software platform that anybody can use to capture, package, and publish what they know into an interactive online software application. The second example, is you can publish it in public. What is the idea behind Knowledge Genie?

Geni 100

Geni Web Guide Platform 100

SoCal CTO

MARCH 22, 2007

See Five Things Meme as an example. as an example. Mobile Internet Apple Facebook ► 2009 (32) ► December (3) Startup Software Developers Startup Software Development – Do Your Homework Be. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

SoCal CTO

NOVEMBER 10, 2009

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff.

Product 150

Product Entrepreneur Social Media Google 150

Alon Schwartz

DECEMBER 14, 2008

I’m being asked this by technologies, of course, but also from other, non-tech people like private investors, VCs, SEO experts, marketing guys, potential hires, partners, and any random guests that just happen to stop by and say hi to Jason (of course…). The whole notion of a company trying to make money from selling software makes me sick.

LAMP 40

LAMP PHP Java CTO Hire 40

Alon Schwartz

DECEMBER 14, 2008

I’m being asked this by technologies, of course, but also from other, non-tech people like private investors, VCs, SEO experts, marketing guys, potential hires, partners, and any random guests that just happen to stop by and say hi to Jason (of course…). The whole notion of a company trying to make money from selling software makes me sick.

PHP 40

PHP LAMP Java CTO Hire 40

InfoChachkie

DECEMBER 2, 2009

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. Such Search Engine Optimization (SEO) is modern-day snake oil. As described more fully in Thrill The Messenger.

Customer 164

Customer Custom Advertising SEM 164

SoCal CTO

FEBRUARY 10, 2016

Application Characteristics Any discussion of performance starts by understanding what the software does, how it is used, and what it interacts with. Is SEO important? For example, are you providing a stats service that needs frequent, fast updates? Google told us back in 2010 that site speed was important for SEO.

Startup 150

Startup SEO CTO Coach Web 150

Startup Professionals Musings

SEPTEMBER 15, 2013

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Writing specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

FEBRUARY 21, 2011

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Writing specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 24, 2010

Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Software specialists. Writing specialists.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48