Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? This industry is so mature now that the cat-and-mouse game between companies and Google has gotten sophisticated.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. There are dozens of tools available to help you monitor relevant activity, including Social Mention and Google Alerts.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

APRIL 29, 2019

Thus I recommend that every business publish a website and start a blog even before they have a product to sell, enabling the following benefits: Get Google to work for you in highlighting your site. When somebody finds you online, you want to make sure that they get an accurate and complete picture of who you are and what you’re all about.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

JANUARY 27, 2019

Blogs help because sites that update data frequently get higher SEO rankings. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. When you post to a blog multiple times each week, you content is constantly changing and growing. Conversational style.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

NOVEMBER 29, 2010

Your Google ranking will go up dramatically. Whereas Google and other search engines may take two or three weeks to list your new website in search results, new blog sites and new blog entries are indexed every day. From comments, you will accumulate external links both into and out of your site, and get additional ranking from Google.

Blogging 93

Blogging Invest Startup Writing 93

Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. You can’t build a brand on YouTube. I think most arguments miss the mark.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

APRIL 23, 2011

Are you thematic in your investing or entrepreneur focused? (11:40-14:15). In 2003 one of their first investments was Qiigo, Mike Yavondite’s company. Google Ad Sense was just getting going. Highland has been around for 22 years currently investing the 8 th fund which is $400 million. 11:40-14:15). 37:00-40:30).

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

AUGUST 8, 2016

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Great stuff!

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

MARCH 13, 2020

None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes. The retention rates were low, which mean they could not invest in marketing like we can.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

JANUARY 29, 2017

Blogs help because sites that update data frequently get higher SEO rankings. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. When you post to a blog multiple times each week, you content is constantly changing and growing. Conversational style.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. of the people who click on Google paid links then your true cost to acquire is actually = $12 ($1.50 / 0.125).

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

SEPTEMBER 5, 2013

Blogs help because sites that update data frequently get higher SEO rankings. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. When you post to a blog multiple times each week, you content is constantly changing and growing. Conversational style.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Both Sides of the Table

JANUARY 3, 2016

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Other firms like Google bring massive resources to design or engineering and as as corporate VC can offer things normal VC firms can’t offer.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

JULY 24, 2015

Investors invest in people as much as the idea. All of this is possible on every entrepreneur’s budget, since the major blogging platforms, including Tumblr, WordPress and Blogger (Google) are free. Each can be linked directly into your site domain name for maximum SEO impact.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

AUGUST 10, 2012

Blogs help because sites that update data frequently get higher SEO rankings. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. When you post to a blog multiple times each week, you content is constantly changing and growing. Conversational style.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Tech.Co

MAY 31, 2023

Its platform, RingCentralVideo Pro offers high-quality video and audio, a heap of unique features that give bigger names Zoom and Google Meet a run for their money, and no limits on call length. From abandoned cart recovery to SEO optimization, Shopify offers every feature you'd expect from a premium website builder.

Tool 131

Tool Startup Software Review Technical Review 131

socalTECH

FEBRUARY 15, 2019

We were able to boot strap the company on only $800, and scaled it to millions in revenues without investment, because of the efficiency of our marketing. Anyway, one day we said, holy sh*t, we either need to get some investment or scale back on this. The second thing, is tools. That's the Visa round.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. What would it take in investments to acquire and retain traffic to support these businesses? But I’m investing on the assumption you will be successful, of course. Let me be very direct.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. So common are founder tensions that my intervening is a weekly occurrence and it’s so common that if I ever write about it I’m sure that instantly every company I’ve invested in and every company in which I’ve been an informal advisor thinks I must be writing about them.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

APRIL 27, 2011

Blogs help because sites that update data frequently get higher SEO rankings. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. When you post to a blog multiple times each week, you content is constantly changing and growing. Conversational style.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

SoCal CTO

FEBRUARY 25, 2007

skip to main | skip to sidebar SoCal CTO Sunday, February 25, 2007 Challenge of Predicting Winners I just read a bit on the payout to YouTube from the Google Acquisition ( Internet News , CNN ). Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 in Computer Science.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

socalTECH

OCTOBER 14, 2011

One, is it makes it easy for businesses to embed that video on their own website, on blogs, and Facebook, and they can also link to that video on their Google Places page. To the extent that a business is not familiar with embedding, we also help them with that process, with claiming their Google Places page, and link that video.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

OCTOBER 3, 2012

like Google. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Key measurements should always include return on investment, and visibility to the targeted audience. Assess cost versus value with analytics and measurement tools. Search engines.

Startup 96

Startup Social Media Content Paid Search 96

socalTECH

FEBRUARY 23, 2009

Vince Bianco: The company has been around since 2006, and we started by launching an SEO tool for press releases for professionals. The wizard, which you can find on Newsforce.com, essentially allows anybody, with little or no SEO experience, to optimize their press release for search, prior to sending it over the wire.

News 124

News Advertising Press Sites 124

SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Los Angeles 150

Los Angeles CTO Hire CTO Coach Develop 150

Startup Professionals Musings

NOVEMBER 12, 2013

Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Key measurements should always include return on investment, and visibility to the targeted audience.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

APRIL 15, 2010

Blogs help because sites that update data frequently get higher SEO rankings. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. Finally, if you don’t have the time, energy, or skills to write a blog, it may be a good investment to hire a ghost writer.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Jason Nazar

MAY 2, 2016

Check Google , Yellow Pages , and local directories to ensure your business name is not taken. Find sources of capital— friends & family, business bank loans , angel investment , venture capital or even crowdfunding ( Crowdfunder , Fundable ). Improve SEO. Track and improve traffic through Google Analytics.

Outsource Development 40

Outsource Development Startup Google Mentor 40

SoCal CTO

FEBRUARY 27, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

eHarmony 150

eHarmony CTO Coach CTO Hire Southern California 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Incubator 150

Incubator CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

socalTECH

NOVEMBER 12, 2008

We've also got SEO feed pages. Because we have a large, structured database, we are using SEO to feed content to the search engines. It's just a matter of time--when someone goes to Google and searches for a ball bearing, that search will be dominated by our content. He's now at Gogii, which has received investment from Kleiner.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

SoCal CTO

FEBRUARY 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150