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SheKnows Launches Social Media Feature

socalTECH

Los Angeles-based SheKnows , the women's media site run by Evolve Media, said this morning that it has launched a new social media, community features for the service. READ MORE>>.

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ShowUhow Links To Social Media Sites

socalTECH

San Diego-based ShowUhow , which develops video-based sales and product information for online retailers and manufacturers, said today that it has added a suite of social media integration features for the firm's offering.

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How to Make a Real Social Media Customer Connection

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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Build Social Media Into the Customer Experience

Startup Professionals Musings

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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Social Media Brand Image Guidelines for New Businesses

Tech Zulu Event

For new businesses, social media marketing may seem a bit overwhelming. Here are four steps to help you get started building a great social media presence. Construct a social media style guide. A style guide is an essential part of any form of marketing. Invest in a professional brand.

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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

This thought leader in new media asserts that every business needs to understand social psychology and rethink their business models, approach, and relationships in order to create unique and memorable experiences for both customers and employees. Authority – the guiding light. Consistency. First Moment of Truth.

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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

Kerr, “ The Executive Checklist: A Guide for Setting Direction and Managing Change.” There are already a variety of cloud computing solutions available for common business usage, including the following: Software as a Service (SaaS). Infrastructure as a Service (IaaS). Platform as a Service (PaaS). Social Media.