SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Tell me a bit about your background. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name. Add outgoing links.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Both Sides of the Table

JUNE 12, 2013

And sometimes I feel happy to help somebody even when we’re just getting to know each other. I was thinking about this yesterday because my assistant Tasha posted a link on Facebook to Paul C. ” In it he talked about how he gets daily emails asking for intros to Oprah (he does a lot of work with her) and his advice.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. If you’re a technology startup you need to excel at product, of course. It’s worth a quick read. My argument is pretty simple. But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

APRIL 21, 2013

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. It’s never too early to start a dialog with customers, as long as you don’t mislead them about where you are in the cycle. You will also learn about competitors, who can’t resist responding to a well-written blog.

Blogging 104

Blogging Product Startup Writing 104

Both Sides of the Table

JUNE 27, 2011

If I can help you avoid some of my first-time mistakes it would be a victory. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Be careful about this advice.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

APRIL 29, 2019

One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites. After a few blogs about your idea, you will know from reader feedback, positive and negative, whether you really have something to offer, before you spend big money on it.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Best Communication Tools for Startups Communication tools refer to any type of technology that helps businesses stay connected.

Tool 128

Tool Startup Software Review Technical Review 128

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. SEO marketing vs. social marketing. Most VCs are book smart.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. Here are some measurements I think about.

Metrics 346

Metrics Startup SEO Customer 346

socalTECH

MARCH 21, 2011

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are?

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

JANUARY 5, 2016

From the day after we sold the company until today I felt it was important that I not comment too much publicly about online video even though I continued to work actively in the sector and made five more investments. The initial period of the agreement has ended so I wanted to get back to talking about online video.

Content 150

Content Snapchat Platform SEO 150

Both Sides of the Table

AUGUST 23, 2010

I’m no wall flower so when something doesn’t resonate I’m usually pretty vocal about it. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. really understand it. It’s true.

Blogging 301

Blogging SEO Startup Writing 301

Eric Greenspan

JANUARY 15, 2014

I read Les Miserables in French and I’ve seen the theater production over 20 times. I’ve learned much about French history as a result. This is wonderful, but I can’t say its helped me in my career much. About my company(s): [link]. I didn’t take a single course on computer programming in school.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name. Add outgoing links.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

MARCH 25, 2016

Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Let me be very direct.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

Startup 323

Startup Press Development Team Review SEM 323

SoCal Delicious

AUGUST 28, 2012

VentureBeat | News About Tech, Money and Innovation. 10 New York City startups we’re crazy about. 5 things Silicon Valley gets wrong about Southern California. I assumed that the people of Los Angeles were disingenuous attention whores and didn’t know anything about technology.”. Whats Hot Menu. what’s hot?

Southern California 57

Southern California PHP Technical Review Orange County 57

Both Sides of the Table

JANUARY 3, 2016

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. Nearly every startup I have spoken to over the years – including some where I’m a co-investor – talks positively about the support they’ve gotten from A16Z.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Eric Greenspan

JANUARY 15, 2014

I read Les Miserables in French and I’ve seen the theater production over 20 times. I’ve learned much about French history as a result. This is wonderful, but I can’t say its helped me in my career much. I didn’t take a single course on computer programming in school.

HTML 100

HTML Search Engine Optimization Santa Barbara Education 100

Eric Greenspan

JANUARY 15, 2014

I read Les Miserables in French and I’ve seen the theater production over 20 times. I’ve learned much about French history as a result. This is wonderful, but I can’t say its helped me in my career much. I didn’t take a single course on computer programming in school.

HTML 100

HTML Search Engine Optimization Santa Barbara Education 100

socalTECH

MARCH 2, 2010

Alec Shankman is CEO of Santa Monica-based Gotcast (www.gotcast.com), an online site focused on casting of actors for television shows, movies, and other productions. We sat down with Alec the other day to hear more about the company and what it's try to do. Talk about some of the deals you have with brands and promotions?

Hollywood 252

Hollywood Startup Sites SEO 252

Both Sides of the Table

APRIL 23, 2011

In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. Tell us more about Highland Capital (14:30 – 16:30). 5:00 – 5:55).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

JUNE 30, 2014

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. It’s never too early to start a dialog with customers, as long as you don’t mislead them about where you are in the cycle. You will also learn about competitors, who can’t resist responding to a well-written blog.

Startup 101

Startup Blogging Writing Google 101

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

Web 150

Web Sites Email HTML 150

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Rather than how much you charge, it’s about how the purchase will impact your buyer’s life. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

socalTECH

OCTOBER 30, 2013

So, I decided to take a leap of faith, and leave my comfy corporate job, and go around to flower shops and get a full understanding of how they operate, how they run their business, and help solve this problem. However, for us, it''s more about empowering the local florist. You mention the big companies, like FTD, 1-800 Flowers, etc.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. Anchor the blog in your domain name. Add outgoing links.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

AUGUST 9, 2018

Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Find your niche and highlight how your product meets the customer’s exact need, and is the best in the world.

SEO 53

SEO Tips Newsletter Statistics 53

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Tech Zulu Event

MAY 15, 2015

This software helps you take important shortcuts to save time and make money. Your communications become more direct and meaningful with the help of workflow software. Your productive employees should be working more, and meetings interrupt them from accomplishing everything their talents allow. Tap into SEO.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

socalTECH

OCTOBER 14, 2011

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.

Networking 150

Networking Search Engine Optimization Product Startup 150