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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI).

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Will I have information that other journalists don’t have (otherwise known as a “scoop”)? The idea is that you put out information with data and a point-of-view and that becomes the story rather than you. They are an investment bank that targets the technology & media sectors. Think about Luma Partners.

Marketing 389
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. But my contact told me that many viral videos start through close networks on Reddit where a degree of formal and informal collaboration of individuals takes place.

Marketing 379
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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI).

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A Blog Can Be A Startup’s Most Valuable Investment

Startup Professionals Musings

People assume your startup is real, if they see real people, and they will attribute credibility to your startup, based on your own credentials and the quality of information you offer through your blog. No person and no blog puts your startup at the bottom of a long list. The best part is that all this is not a revenue drain.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

It seems like a lot of what you are doing is about providing valuable information that accompanies the work that you do. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Great stuff!

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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. The importance of effective marketing has never been higher, for every startup, in this age of information overload and customer relationships.