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How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model. The post How powerful has new media advertising become?

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6 Reasons Your Business Needs A Web Presence To Start

Startup Professionals Musings

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Yet I am amazed to see from recent data that nearly 28 percent of small businesses today still have no web presence at all.

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Ring Passwords Available On Dark Web

socalTECH

In what appears to be the season for stories on how easy it is to gain unauthorized access to cameras from Santa Monica-based Ring , a report published Thursday from Techcrunch says over 1,500 passwords for Ring cameras are available on the "dark web" giving full access to Ring cameras.

Web 100
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Media Temple Names Marketing VP

socalTECH

Los Angeles-based cloud and web hosting operator Media Temple said this morning that it has named Lou Kikos as the company's new Vice President of Marketing. Kikos was most recently at iRise, and also had served at CC Information Services, and co-founded The Magis Group.

Media 100
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The Power of Twitter in Information Discovery

Both Sides of the Table

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. They need a stronger campaign about consumption rather than sending Tweets.

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Web 3.0

SoCal Tech Calendar

Saturday, August 27, 2011 -- Web 3.0: dramatic shift in business and technology is taking place as the Social Web (Web 2.0) evolves into the Semantic Web (Web 3.0). Networks link spartphones, in-car computer, televisions, and home media networks. Concepts, Technologies and Evolving Business Models.

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Company Offering $10K for a 30 Day Phone Detox, Apply Now

Tech.Co

There are just five days left to enter the digital detox competition set up by Icelandic Yogurt company Siggi’s Dairy, which has pledged to give selected contestants $10,000 to spend an entire month “detoxing” without a smartphone or social media. Want to browse the web privately? ? Or appear as if you're in another country?

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