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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. When we look at Twitter we’re following friends or people from whom we want to know more information.

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My HBS Presentation - Web 2.0 Implications on Learning

SoCal CTO

type tools (Blogs, Wikis, Social Bookmarking, RSS, RSS Readers) on corporate learning and someone like HBS. Really fun stuff these days. One of my recent fun experiences was doing a presentation at Harvard Business School (HBS) on the implications of Web 2.0 a truly developmental kind of experience.

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Twitter Networks are Different than Social Networks

Both Sides of the Table

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. I think they’re missing something.

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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

How much member profile information do you need before allowing a user to login? Location/Geography - are you using geographic information? Do you need to provide RSS? See also - When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication. Do you need to round trip an email to validate the email?

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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

How much member profile information do you need before allowing a user to login? Location/Geography - are you using geographic information? Do you need to provide RSS? See also - When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication. Do you need to round trip an email to validate the email?

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. While Facebook was built on the idea that all our information was private and shared only between friend (before they changed this after the fact), Twitter was born under the idea that most of the information shared there was open and viewable by anybody.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. It encouraged groups of people to email everybody in their email address books and “connect&# on Plaxo so that when any of their contact information was changed online it could by synchronized with everybody’s local computer version and thus we could all stay in touch.