Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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Social Media Media Marketing Resource 108

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Invest Platform 79

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Social Media Media Tool Startup 99

socalTECH

JANUARY 17, 2014

Southern California''s venture capital investments totaled a little more than $598.4M The investments were a drop from Q4 of 2012, $711.8M was invested in the region. billion was invested across Southern California''s technology industry. in the quarter and social media darling Snapchat raised $50.0M.

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Southern California Venture Capital Orange County Tech Coast Angels 246

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Project the future.

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Social Media Media Metrics Satisfaction 98

socalTECH

OCTOBER 4, 2013

Adomic, which is headed by Gabe Gottlieb, was one of dozens of companies that presented to investors at the private investment pitch event in Santa Monica Wednesday and Thursday. READ MORE>>. startup award conference wavemaker siemer adomic'

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Santa Monica Social Media Conference Advertising 245

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

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Social Media Media Marketing Metrics 96

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Why Did I Invest in Trust? no surprise?—?that’s that’s where the customers are.

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Product Platform Advertising Acquisition 424

Both Sides of the Table

SEPTEMBER 7, 2013

It an era of social media and newsreaders titles matter a lot. So I need to stand out in two areas in which I compete for attention – social media and news readers. And so does Tweeting more than once if for no other reason than to account for multiple time zones and the ephemeral nature of social media.

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Writing Buzzfeed Social Media Blogging 326

socalTECH

MARCH 18, 2014

near real-time automated intelligence gathering systems that scour public and private data sources like websites, blogs, social media and email to unearth information businesses can use for competitive advantage. Bitvore, led by Jeff Curie, said that it has developed a.

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Software IBM IBM Social Media 227

socalTECH

MAY 20, 2014

Venice, California-basd Epoxy --which was built by former executive from Team Downey--has launched a brand new set of tools aimed at helping online video creators use social media, and also disclosed a funding round. capital venture tools media social youtube video online television epoxy content hollywood teamdowney downey robert'

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Downey Tool Bertelsmann Help 207

Both Sides of the Table

DECEMBER 3, 2013

The timing of the announcement of this investment couldn’t have been timed more perfectly if we tried. And before that you might enjoy this longer analysis on why I invested in DataSift in the first place , which was written 2.5 And from an investment perspective I remain incredibly long DataSift. ” What gives?

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Social Media Yammer Invest Organization 358

socalTECH

NOVEMBER 19, 2014

Los Angeles-based ventureLab Growth Partners said Tuesday afternoon that it has launched a new "startup studio" to invest in and build early stage startups. ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. The new startup studio is led by Mike Prasad.

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Incubator Seed Funding Startup Social Media 229

socalTECH

AUGUST 9, 2011

Santa Barbara-based zuuka Group , the firm behind the iStoryTime line of mobile children's books, said today that it has raised $2M in a Series A investment round. According to the company, the investment came from Corporate Finance Partners (CFP). Zuuka was formerly known as FrogDogMedia before the investment. READ MORE>>.

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Santa Barbara Social Media Mobile Content 191

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. READ MORE>>.

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Invest Newsletter Social Media Equity 113

socalTECH

OCTOBER 8, 2013

Financial details of the investment were not announced. Adly helps advertisers tap into the social media footprint of celebrities, matching up those celebrities with brands to help promote their brands via social media mentions. twiter media social advertising celebrity capital venture adly'

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Social Media Advertising Media Los Angeles 170

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.

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Advertising Media Social Media Screening 352

socalTECH

APRIL 24, 2012

Los Angeles-based SocialAnnex , a startup helping online retailers to use social media to spur sales, has scored a round of funding from a who's who of Southern California technology angels, the firm said Tuesday. Financial details of the investment were not disclosed. Social Annex was founded in 2010. READ MORE>>.

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Southern California Oversee.net Angel SoCal 170

TechCrunch LA

DECEMBER 16, 2019

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers.

Social Media 131

Social Media Media Startup Mobile 131

socalTECH

OCTOBER 29, 2012

Rincon Venture Partners , the Santa Barbara-based venture capital fund run by Jim Andelman , John Greathouse , and Brian Kelly , has led the investment in a developer of social recruiting software tools for companies, The Resumator. Resumator develops social media recruiting tools, which helps startups find and recruit employees.

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Santa Barbara Southern California Social Media Venture Capital 157

Both Sides of the Table

JULY 15, 2011

These were good packages in the pre social media world at helping figure out who was driving your traffic. to track all of my social media sharing behavior. In the social media world that tool is awe.sm. Twitter is an amazing generator of social hooks to websites. Today they’re wrong.

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Social Media Google Media Marketing 292

TechCrunch LA

JANUARY 14, 2019

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. ” Los Angeles-based Brud is by far the most established of this new breed in the U.S.

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Social Media Content Media Artificial Inteligence 261

socalTECH

JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

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Southern California Social Media Advertising Media 159

socalTECH

APRIL 14, 2010

Obviously, some of this is just about technology--such as search engine optimization--and I think lots of readers are initially finding us through social media and search--but I also think that as the find a channel they are most interested in, they are coming back. Lolita Carrico: Social media had a lot to do with it, for sure.

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Networking Social Media Startup Search Engine Optimization 230

SoCal CTO

JANUARY 5, 2011

Grade A Entrepreneurs , September 5, 2010 Why Krispy Kreme failed in Australia - Start Up Blog , November 3, 2010 Mellow Johnny’s: Retail Stores as Community Hubs - IDDICTIVE.COM , July 14, 2010 Is crowdfunding an option for my business?

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Startup Venture Capital Blogging CTO Coach 378

socalTECH

APRIL 18, 2013

The Hunt says it is developing a community-driven, online shopping site, focused on making social media photos "shoppable". The Hunt says it is developing a community-driven, online shopping site, focused on making social media photos "shoppable".

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Hollywood Sites Social Media Seed Funding 164

Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Participate in the top social media sites for maximum impact. Don’t just monitor – engage customers.

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Custom Customer Marketing Social Media 172

Startup Professionals Musings

SEPTEMBER 21, 2018

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Register Internet and social media startup names.

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Platform Equity Invest Technical Advisors 94

socalTECH

APRIL 23, 2013

MarketShare develops technology used to help with understanding the payoff of investments across a company''s marketing and sales effort, including TV, print, display, search, video, social media, website, PR, and other efforts. Elevation Partners invested in MarketShare in 2011. READ MORE>>.

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Social Media Sales Advertising Los Angeles 164

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. Matt MacNaughton: Our mantra, is to reach social media users everywhere. What is PromoJam? Before that, we'd bootstrapped everything ourselves.

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Social Media Startup Platform Media 217

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Or did we spark your interested indirectly through a banner ad, which led them to social media, which led them to go into a dealership?

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Social Media Demand Activity Marketing 235

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384

TechCrunch LA

SEPTEMBER 9, 2019

The two men actually reached out to Rodriguez about the investment because they noticed him following fitness influencers specifically. Since its launch in 2016, Fitplan didn’t take any outside investment, relying on the money that Hamilton and Speck had accrued as nightlife entrepreneurs in Canada. ”

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Training Social Media Los Angeles Media 199

socalTECH

NOVEMBER 14, 2012

Social media marketers looking to figure out what works--and what doesn't--on Pinterest.com have mostly been going on their gut. has made an investment in the firm; no details of that investment were announced. But, not for long. HelloInsights is based on technology acquired earlier this year by Science Inc.

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Social Media Incubator Los Angeles Tool 153

socalTECH

APRIL 21, 2014

Los Angeles-based Enplug , a company that develops digital displays which display real time, social media from Twittter, Facebook, Yelp, and elsewhere at retail locations, has raised $2.5M in a seed funding round.

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Idealab Seed Funding Social Media Los Angeles 157

Both Sides of the Table

AUGUST 19, 2012

I’ve wanted to come back but had a busy year on the road meeting with investors and making a few investments of my own. data to run effective social media campaigns. It’s been nearly a year since I did This Week in VC on a regular basis. But I’m back. But awe.sm is different. was constantly compared to bitly.

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Yahoo Social Media Startup Media 268

socalTECH

JUNE 27, 2013

We caught up with Mark Suster , one of Upfront''s General Partners and a well known blogger and technology personality, the new fund, and how his blogging is now driving the firm''s investment activity. As you probably know, two thirds of our investments go into Los Angeles. Tell us about the new fund? Mark Suster: It''s a $200M fund.

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Funding Venture Capital Los Angeles Social Media 196