article thumbnail

The Audacious Plan to Make Electricity as Easy as WiFi

Both Sides of the Table

We hired IP specialists to review prior art. We grilled their IP attorneys. With Meredith I did every on-reference-sheet call I could make and many off-reference-list calls. I followed my playbook on reference calls making sure to ask both positively worded as well as skeptical questions.

article thumbnail

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

The most likely outcome if you manage to interest the senior exec (for the sake of this post let me call her the CEO) is that she will refer you down the organization to somebody who would be involved in the decision. Not to mention it would be nice to have the CEO on your marketing reference list! The benefits of this are clear: 1.

Sales 375
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Entropic, NXP Collaborate On Set Top Box Design

socalTECH

San Diego-based Entropic Communications reported yesterday that the firm has inked a deal with NXP Semiconductors, on a joint set-top box reference design. The design provides a reference for a digital video recorder. READ MORE>>.

Design 124
article thumbnail

What Should You Do with Your Crappy Little Services Business?

Both Sides of the Table

You own the IP you create. If you build a true “technology services for services sake&# business at some point you’ll likely build technology products as part of your projects where you either own the IP or you own in jointly with your customer or business partner. In a down market IP can become a huge differentiator.

Services 332
article thumbnail

How to Work with Lawyers at a Startup

Both Sides of the Table

If you don’t follow the image reference above or the tag line, “ You don’t need double talk; you need Bob Loblaw “ (try saying it out loud) , and if you care! Shame about not getting it in legal writing that you owned the original IP. Anyone who does IP law in Southern California seems to use Knobbe Martens.

Startup 318
article thumbnail

How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

Importantly, make sure that you retain IP rights to your custom work which needs to be part of the engagement contract. At a minimum co-ownership of the IP. If not specified in contract you might find yourself with future litigation over IP. And chances are you’re in big need of a killer customer reference.

article thumbnail

Vitesse Targets Internet of Things

socalTECH

Camarillo-based Vitesse Semiconductor , which develops a range of networking semiconductors, said today that it has rolled out a new reference design specifically aimed at the Internet-of-Things (IoT) market. Reference designs are used by hardware designers as templates for creating their own applications. READ MORE>>.

Template 100