Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.
Tech Zulu Event
OCTOBER 11, 2013
Assignmint is a web-based platform to list freelancing work for employers and help writers find the right freelance job for them and standardizes the paperwork between the two parties. I have been on every end of the business in terms of journalism and publishing. Journalism is stronger than ever, but the outlets are fragmented.
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SoCal Tech Calendar
SEPTEMBER 13, 2012
Professional search engine marketers rely on the editors of searchengineland.com to keep them up to speed. Widely considered a leading "search engine guru," Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade. s Nightline. See [link] (more)
socalTECH
JUNE 30, 2010
We got lots of traction on the web, and the story was picked up in many places. The idea emerged from that real life pain in the market, and as we like to say, we've grown incrementally from there. Our go-to-market strategy is closer to Facebook. It ran in April of 2008.
socalTECH
MAY 7, 2010
Marc Friedmann: SciVee serves the STM - Science, Technical, Medical - market. It's largely a publishing market, and has been around for hundreds of years. The next major change that we see, is now that they're online, they're becoming more web based, and adding things like rich media. We provide rich media to the STM market.
Both Sides of the Table
JANUARY 27, 2013
6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” ” If your company was featured there (in the early days of what people called Web 2.0) They want validation.
Startup Professionals Musings
APRIL 23, 2010
In the spirit of highlighting new startup opportunities, I think we need some new companies who can track down and remove unwanted content on the web. The legal hiring market is very competitive.” So when the Yale law student interviewed with 16 firms for a job this summer, she was concerned that she had only four call-backs.
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