Both Sides of the Table
JANUARY 26, 2013
Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. In stead of doing my typical big long post with 10 PR tips (like I did there), I’m going to break them up into individual (I hope more digestible) chunks.
Both Sides of the Table
JANUARY 23, 2011
In a startup this is a mistake. I was talking a month ago with a founding team who was lamenting the fact that their competitors got way better coverage than they did when they felt that their traffic numbers were > 2x the competition. In this instance I typically recommend that startups NOT hire a big, well-known PR firm.
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L.A. Business Journal
DECEMBER 5, 2020
Santa Monica-based startup Esports One Inc. has raised $4 million in early stage funding to support a fantasy sports platform for competitive video gaming.
socalTECH
JUNE 30, 2010
Last week, Los Angeles-based Stroome (www.stroome.com), a new startup originally spawned out of a project at the USC Annenberg School of Communications, won $200,000 in the 2010 Knight News Challenge. Tom Grasty: Essentially, we started off as a graduate school project at USC. A few months later, we won the USC New Venture Competition.
InfoChachkie
AUGUST 11, 2014
A version of this article previously appeared in The Wall Street Journal. Balance is also an extremely important factor among a founding startup team. Just like starting a company as a sole founder, it is possible to excel without a partner, it''s just a lot harder. Balance is one of the most important aspects of skiing.
Both Sides of the Table
OCTOBER 26, 2014
When to start PR? It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. In a startup this is a mistake. You need somebody who is helping push out information on what is up-and-coming in the company.
Both Sides of the Table
DECEMBER 27, 2010
Conventional wisdom in most companies is that “the competition is the enemy&# – it’s the rallying cry to dig deeper, get more features out the door, issue press releases citing differences and attack the competition’s weaknesses in sales presentations. A healthy respect for your competition will serve you well.
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