StartUp Beat

NOVEMBER 14, 2017

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. With its finger on the pulse of this global marketing trend, Los Angeles-based Paladin Software has announced the release of a new social influencer marketing software, Campaigns.

Social Media 40

Social Media Software Review Media Marketing 40

Tech Zulu Event

NOVEMBER 28, 2011

Noah completely opened up the kimono, let us peak under his Irish kilt and stood there vulnerable willing to share his honest experience growing his company. Their first few weeks in business we’d have brainstorming sessions on how to market. Noah has what I believe he called “Thank You metrics”. Bed Bath and Beyond does it.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

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Social Media Media Marketing Social Network 104

Berkonomics

MARCH 31, 2016

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. But there is one overwhelming method of appraising the effectiveness of a business leader.

Resource 120

Resource Satisfaction Metrics Course 120

Startup Professionals Musings

MAY 4, 2020

In my experience as an advisor to startups, the difference is almost always related to the founder and their execution strategy , more so than to the solution quality or the market. Define success metrics, and measure progress regularly. If you have completed four out of five milestones, we can both see success in your future.

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Startup Outsource Development Entrepreneur Outsource 123

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

InfoChachkie

MARCH 23, 2015

A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises. However, rather than obsessing on a single metric, entrepreneurs should focus on improving their Net Profit Score. Share and Enjoy.

.Net 100

.Net Startup Satisfaction Technical Review 100

Startup Professionals Musings

JANUARY 9, 2019

It can be done, as proven by the market leaders, including Google and Amazon. According to current reports , both your employees and your customers have to feel they know you, and you know them, before levels of trust can accrue. Hiding in the corner office, or sharing only good news, does not build a culture of trust and support.

Customer 92

Customer Custom Mentor Training 92

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Most companies have a roadmap describing what they’re planning to build, deliver or market. We have had to take sub-market salaries.

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Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

DECEMBER 12, 2016

Most successful business people, whether retired or still active, would love to share some of the wisdom they have gained from their own experience, but are not inclined to impose themselves on others. It’s tempting for technical founders to seek more depth on technical issues, when they need marketing and financial help.

Mentor 95

Mentor Coach Metrics Entrepreneur 95

Startup Professionals Musings

FEBRUARY 23, 2018

The image of a self-proclaimed expert who can generate a report, make a great presentation, and leave you to do the implementation, is just not attractive when you don’t have a staff, and you are already overloaded with the crisis of the day. Adopt a project-based revenue model with metrics. Use social media for more visibility.

Social Media 56

Social Media Software Review Customer Custom 56

Startup Professionals Musings

DECEMBER 30, 2016

Some experts have tied this market to location detection hardware (GPS), but even that is now pervasive on all smart devices. You need metrics to show dominant penetration of the relevant customer demographic, added value over existing media, and real customer testimonials of value. Local businesses expect proof of value, not promises.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

DECEMBER 27, 2017

Here are ten key questions you should ask in selecting any recruiter or firm: What are your search successful completion metrics? Competent recruiters should be willing to share the percentage of searches that they actually complete. Numbers in the 80 to 90 percent range indicate market-leading efforts.

Startup 72

Startup Technical Review Metrics Competition 72

Xconomy

SEPTEMBER 23, 2016

Just by calling her number in Louisiana from my couch in the Bay Area, I’ll hear hilarious commentary on the Clinton-Trump exchange from Eileen, a terrific reporter who’s wittier than most standup comics. I found another name for this low-tech form of long distance TV show sharing in the New York Times: “sync-watching.”

Technical Review 40

Technical Review News Social Media Startup 40

Both Sides of the Table

JULY 1, 2010

He’s very open in sharing what he learned – including the mistakes. And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Company plans to use the capital to build out sales and marketing and r&d. -a He’s personally led more than 50 financing rounds.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

FEBRUARY 15, 2016

It’s a very personal topic and I’d like to offer you a framework to decide for yourself, based on the following factors: How Long is it Taking to Raise Capital at Your Stage in the Market? You have a version of the Tragedy of the Commons in which no individual actor owns responsibility for making the shared resource better.

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Startup Capital Funding Invest 150

Steve Reich

AUGUST 15, 2015

MindBody (MB on Nasdaq), just went public with a $500mm market cap, and they had a significant number of Pasadena Angel as investors. Take the time to shoot them a “what’s up” email monthly, and serious financial reports quarterly. They know all the details and all the metrics because they are industry experts.

Angel 40

Angel News Pasadena Angels Seed Funding 40

Tech Zulu Event

APRIL 14, 2014

We find that there’s all this really specialized software, software as a service, certain platforms, and different places you can do marketing; all of those have their own sets of data. MW: The process of configuring reports is much more suited for laptop/desktop situation. Our mission is to gain efficiency through integration.

Startup 85

Startup Southern California Mobile Software 85

Both Sides of the Table

FEBRUARY 27, 2019

Nobody knows how many outstanding shares are in the company so nobody knows what percentage Mary’s 22,475 shares is equal to. I know that’s obvious but I find that many management teams aren’t disciplined about how they measure success (other than standard financial reporting?—?and The meeting starts. It probably starts late.

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Startup Slides Metrics News 226

Tech Zulu Event

JANUARY 30, 2012

We make it trivial to quickly aggregate and monitor your key metrics in real-time! CallFire provides Voice and SMS Solutions to over 40,000 customers including political groups, non-profits, insurance agents, small business owners, and marketers. This way we keep the questions fresh and up to date with current events. Diamond Sponsor.

CalTech 91

CalTech Company Companies Idealab 91

Both Sides of the Table

MARCH 6, 2011

Still, my wife had seen a report that almost all sun blocks for kids had a chemical known to be dangerous to kids. He was raising money initially in the worst market in a decade (we met in 2008), he’s in his mid-40′s, is doing a mom’s site (he has no kids) and he has a JewFro. We talk about all of this in the video.

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Startup Venture Capital Blogging Summary 292