Both Sides of the Table

MAY 10, 2012

I recently spoke at the Blue Glass conference on the topic of marketing. I’ll write up some thoughts in a blog post format soon. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. Do vanity metrics matter? How well do “sponsored stories” work?

Conference 297

Conference Marketing Metrics Writing 297

Both Sides of the Table

SEPTEMBER 28, 2013

You took the risk to start your company. ” Your peer group is envious of your finally doing what they’ve always wanted to do but found it too hard to give up the golden paycheck and predictable future. So as a startup CEO you constantly have to suspend disbelief. A $1 trillion global market. “What?

Startup 417

Startup Course Venture Capital Writing 417

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. One of them is profitability.

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

JUNE 4, 2013

Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. In my opinion no amount of clever marketing or chest beating at conferences can create a market if you don’t have an amazing product to begin with.

Startup 401

Startup Customer Custom Technical Review 401

InfoChachkie

NOVEMBER 5, 2012

In addition to being a thought leader within the Lean Startup Movement , Steve is also a professor at Stanford and Berkley. However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. 11% To 68% Market Share. I always walk away smarter after speaking with Steve Blank.

Marketing 271

Marketing Startup Sales Customer 271

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. How will you be taking this to market?

Software Development 292

Software Development Development Develop Startup 292

Both Sides of the Table

OCTOBER 6, 2010

And they’re easy to remember because they all begin with an M: management, market, money and above all else momentum. It’s a conversation that creeps up from time-to-time. For a combination of reasons I didn’t end up talking with the CEO in time and the company quickly became over subscribed.

Startup 360

Startup Venture Capital Invest Slides 360

Both Sides of the Table

MARCH 21, 2010

This is part of my ongoing series on Startup Advice. As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. Large companies can be strange sometimes. Sometimes it actually does.

Startup 298

Startup Sales Slides Metrics 298

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I can’t control the market. Private markets for stocks are the opposite.

Startup 336

Startup Pricing Technical Review Marketing 336

socalTECH

NOVEMBER 11, 2013

Los Angeles-based Ninja Metrics announced this morning that it has raised $2.8M in a funding round, to bring its social analytics engine for gaming companies to market. The startup, which came out of technology developed from a group of university researchers, said the $2.8M READ MORE>>.

Metrics 147

Metrics Tech Coast Angels Software Cloud Computing 147

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

SoCal CTO

JANUARY 26, 2010

In December 2007, I described how I commonly take on an Acting CTO Role in a Start-up. However, I’ve now begun questioning how and what an early-stage / startup CTO should be. What worries me a bit is how often I read that startups should hire a developer / hands-on lead developer. Gap closed, right? Probably not.

Fractional CTO 225

Fractional CTO CTO CTO Hire CTO Coach 225

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

Startup 286

Startup Technical Review Customer Custom 286

InfoChachkie

SEPTEMBER 15, 2011

Under the heading, “The Book On Bezos,” the callout lists ten actionable and impactful nuggets of startup advice. We don’t give up on things easily. We didn’t give up.”. “ If you’re not stubborn, you’ll give up on experiments too soon. We are stubborn on vision. We are flexible on details….

Tips 279

Tips Startup Framework Customer 279

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? Starting up Raising money'

Metrics 239

Metrics Startup Marketing Demand 239

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. Walter Delph: We started primarily on Twitter, but we now work on Twitter, Facebook, and others. Walter Delph: Marketers are still figuring this out.

Social Media 237

Social Media Advertising Media Metrics 237

Berkonomics

FEBRUARY 20, 2014

The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market. So we switched to distribution through partners which already had massive amounts of traffic, and concentrated in providing great content and great offers that more than made up for the sharing of revenues.

Startup 245

Startup Summary Metrics Class 245

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. Image Credits: MuteSix.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Both Sides of the Table

FEBRUARY 20, 2019

Do you need a board when you first start you company? If you haven’t raised any money or if you raised a small round from angels or friends & family I would suggest you avoid setting up a formal board unless the people who would join your board are deeply experienced at sitting on startup boards.

Startup 236

Startup Venture Capital Tips Capital 236

Both Sides of the Table

JULY 16, 2013

I work with a lot of startups. I start to notice when bad behavior creeps into the system as a whole. The minute you try to monetize now they have metrics with which to beat you up and say you’re business has limitations.” They would prefer you always move up-and-to-the-right. The choice is yours.

Venture Capital 412

Venture Capital Startup Funding Snapchat 412

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Both Sides of the Table

MARCH 3, 2013

Let me start by saying that Clayton is one of the most influential people on my thoughts about markets that led to both the concept behind my first startup and my main theses in investing. Startup Grind was a truly awesome conference and Derek the consumate host. As markets grow, the more open and modular systems win.

Venture Capital 403

Venture Capital Education Offshore Outsource Development 403

Both Sides of the Table

JANUARY 31, 2010

TechCrunch Europe ran an article in November of last year that European startups need to work as hard as those in Silicon Valley and I echoed the sentiment in my post about the need for entrepreneurs to be maniacal about their businesses if one wants to work in the hyper competitive tech world. I started feeling panic attacks.

Entrepreneur 308

Entrepreneur Startup Venture Capital Conference 308

SoCal CTO

FEBRUARY 13, 2013

I promised to do this post as a follow-up to the session to provide additional links and information. Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company. However, one way the U.S.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. As a tech startup grows it needs to develop more process & management if it is to scale. Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. Tags: Start-up Advice.

Sales 289

Sales Startup Training Pricing 289

Startup Professionals Musings

FEBRUARY 13, 2021

I’m convinced that this “me too” or incremental thinking is one of the key reasons that ninety percent of new startups fail, and most of the investors I know won’t sign non-disclosure forms, since they claim to hear the same startup ideas over and over again. Communicate and market your solution to the max.

Startup 162

Startup Metrics Ideas Entrepreneur 162

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

Startup Professionals Musings

SEPTEMBER 21, 2020

I realized a while back that creating a new company for the first time is a lot like whipping up a great dinner entrée for the first time – you need a recipe, even though it may look simple. Yet you may not be so sure where to start, and how to put it all together. You need a good cook, good marketing, and first-class service.

Startup 156

Startup Coach Metrics Marketing 156

socalTECH

JUNE 1, 2012

That's what Los Angeles-based MergeLocal (www.mergelocal.com) is looking to find out, by offering up points which can be converted to real cash, when users check into local businesses. What's your background, and how did you decide to start the company? We've gone through this before in startup companies and pushing things forward.

CTO Coach 223

CTO Coach Startup Mobile Artificial Inteligence 223

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Establish and evaluate metrics at multiple levels. Don’t dismiss any new thing as a “flash in the pan.”

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

DECEMBER 7, 2022

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. How will you be taking this to market? What are your key Startup Metrics ?

Development 520

Development Develop Technical Review SEO 520

Startup Professionals Musings

NOVEMBER 28, 2020

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Who would not want to join the unicorns (recent startups with a current valuation of over $1 billion)? Incorporating a business entity early through online services.

Tips 161

Tips Startup Social Media News 161